Through historical research and analysis of the dissemination process of the ancient Chinese agricultural book The Farming and Weaving Map in Japan. Examining how it spread to Japan through the“ Maritime Silk Road” , and was gradually altered into the form of farming drawing such as“ four-season farming pictures” and“ silkworm Farming and Weaving Pictures”with its own characteristics. Research has found that the process of the transmission of The Farming and Weaving Map to Japan was a fusion of Zen culture and the shogunate culture of the Muromachi period in Japan. The cultural intention of the implied meaning of the technical education and the dissemination of orthodox symbols in the Farming and Weaving Pictures was weakened. The aesthetic function was amplified. By transforming the The Farming and Weaving Map into a Japanese art piece, it connects the power control of Zen temples and shogunates, highlighting the cultural taste of the rulers and achieving cultural change. This transformation not only inherits the symbolic meaning of harmonious coexistence between humans and nature, but also endows Japans farming pictures with a stronger religious connotation in cultural imagery.

Taking the perspective of interality， this article analyzes the logic of the relationship between different modes of content production in terms of cross-scene interaction of subject participation， cross-textual extension of textual connectivity， and cross-modal intermingling of media interconnectivity. Based on this， this article discusses the operation mechanism of“ AIGC+” virtual reality media content production from the six aspects of content creation， content packaging， market creation， data transmission， distribution service and user interface in conjunction with the Digital Creative Interactive Service Model. Finally， this article proposes specific strategies for constructing an operational guarantee system from the aspects that responsible innovation is an important cornerstone for sustained innovation through AIGC， platform thinking is an important bridge for connecting resources of all parties， digital literacy is an important guarantee for the development of data productivity， and ecological concept is an important lead for sustainable and healthy development. 

Based on the qualitative research method and grounded theory, nine main categories have been extracted and summarized, including“ the improvement and optimization of intelligent content generation, the acceleration and upgrading of industrial production efficiency, the delivery and dissemination of personalized customized content, the formulation of integrated publishing channel strategies, the analysis and insight of commercial market data, the development and innovation of new business models, the transformation and reorganization of organizational structure and processes, the maintenance and creation of brand core values, and the consideration of legal and regulatory ethical risks”, as well as one core category of“ transformation and upgrading of traditional publishing enterprises”. Based on the analysis of the typical relationship structure between the main categories and the core category, as well as the logical relationship between categories, a theoretical model of generative artificial intelligence is constructed to empower traditional publishing enterprises to transform and upgrade effectively. The model reveals that how to better empower the productivity improvement of the backend and the creation of new value in the frontend with generative artificial intelligence models is the key to the transformation and upgrading of traditional publishing enterprises.

The study aims to explore the factors affecting teenagers’ willingness to use e-books， in order to guide students to read e-books actively and effectively. This paper took junior high school students in the urban area of Nanning， Guangxi as the research object， made use of SPSS 24.0 and AMOS 24.0 to statistically analyze data from 582 valid questionnaires， and established a factor model of the students’ willingness to use e-books based on the UTAUT model， they were concluded that among the three factors of internal demand satisfaction， except for social satisfaction， which had no significant impact on perceived value and willingness to use， content satisfaction and pleasure satisfaction both had a significant direct impact ； meanwhile， perceived ease of use， perceived price， and social impact had a significant impact on willingness to use ； perceived value played a partial mediating role in the impact of various variables on willingness to use. Based on these validated relationship in the e-book reading of these junior high school students， targeted recommendations for promoting e-book reading for junior high school students have been proposed to stakeholders such as e-book publishers， information resource management agencies， schools and parents.

This study adopts a keyword-based approach and builds a corpus that collects 5515 internet text units about“ wanghong”. By using high-frequency word statistics and semantic network analysis, it aims to understand the nuanced and changing meaning of“ wanghong” in the Chinese internet context. Through critical discourse analysis, it explores how“ wanghong” is interpreted and applied by multiple subjects in political, cultural and economical practices. It has found that“ wanghong” serves as a“ vessel” brimming with diverse content and meaning. In the discourse of social development, wanghong is regarded an ideal societal vessel. It also plays a significant role in knowledge dissemination as a cultural vessel. In commercial practices, “wanghong” has evolved into a vessel encompassing fans, money, and passion. Furthermore, it reflects various social concepts, including consumerism, postmodernism, patriarchy, and the different notion of“ public” in China and the West.

This study analyzed the research methods， research topics and knowledge diffusion of 441 highly cited papers published in 9 journals of publishing science indexed by Chinese Social Science Citation Index（ CSSCI） from 2013 to 2023. The results suggest that the commonly used research methods in highly cited papers include critical thinking， case study， survey， content analysis， etc. Methods such as in-depth statistical analysis and bibliometric analysis are also employed to examine the issues in publishing science. The research methods show a diversified trend and a variety of methods are adopted in publishing science. The research topics of publishing science are distinctive and respond to the concerns of the times and the industry. The research methods have on impact on the research topics. The knowledge diffusion breadth of the highly cited papers is wide， and the knowledge diffusion intensity varies among different fields. Diversified research methods could improve the influence of publishing science on other disciplines， and strengthen the knowledge communication among different fields.

Publishing integration development is a derivative of media convergence and a specific deployment of media convergence in the publishing field. From the logic of the manufacturing industry to the logic of the service industry， entering the era of digital intelligence， publishing integration development has shifted from media oriented to de media oriented in media cognition， from pursuing quantity expansion to pursuing quality refinement in goals， and from technology worship to technology examination in technology attitude. This article uses two deconstructive approaches to break down the Publishing integration development in the digital age into content integration， form integration， channel integration， and system integration. The actor network of publishing integration development is abstracted as the government as the promoter， the publisher as the practitioner， and the audience as the power source. Finally， an evaluation index system of publishing integration development in the digital age is constructed， including 1 major goal， 4 major criteria， and 15 operational indicators. 

The development of children’ s book publishing in Japan after World War II can be divided into four stages: the initial period（ 1950s—1970s）when publishers, industry organizations and other stakeholders relied on flexible sales methods to expand the children’ s book market, the exploratory period（ 1980s—1990s） when they attempted to break through the dilemmas of“ being away from books” based on their own concepts and resources, the mature period（ 2001—2010） in which they both collaborated to create a good reading environment and launched differentiated competition, and the innovation period（ 2011—）, in which attention was paid to the development and transformation of childrens books’ added value. From the development history of children’ s book publishing in Japan can extract the characteristics of multi-collaboration to create a good publishing environment, follow the readers’ movement to realize multi-scenario marketing, grasp the trend to ensure the innovation, and provide inspirations for China’ s children’ s book publishing to create a favorable publishing environment, match the sales channels and enrich the categories of children’ s book.

Taking the nearly 10 years of Wolf Totem’s “going global” as the main axis and  extending for about 10 years before and after each，it is divided into three periods. Observing  the development process of “going global” of the book’s presser，Yangtze River Literature and Art Publishing House，in these three periods，synthesizing a triple analysis framework that  integrates macro domestic and international environments，meso publishing ecology，and micro  actors to diachronic examines the reasons for the successful “going global”of Wolf Totem. It is  found that the opportunities of the times and the strong support of national power are important  for publishing “going global”，the government and market functions need to clarify the  boundaries and collaborate on innovation， which is necessary for publishing“going global”， the exertion of the initiative of actors at different levels and links， as well as the effective  operation of market mechanisms，are the foundation for publishing“going global”，providing  historical reference and practical mirror for improving the level and effectiveness of publishing  “going global”.   

The paper provides a concise overview of the introduction of the modern concept of“ publishing” from Japan to our country and compares the differences in this concept across China， Japan， the United Kingdom， and the United States. It dissects the connotation and extension of the“ publishing” concept during three stages of development in China， asserting that the evolution of the concept is a consequence of practical development， exhibiting trends towards industrialization， a reduction in technological emphasis， and an intensification of ideological and cultural attributes. Comparing the connotations of the“ publishing” concept between eastern and western contexts， and grounded in Marxist philosophical thought， the paper argues that a significant characteristic of the contemporary“ publishing” concept is cultural subjectivity， which is evidenced in cultural selection， cultural processing， cultural innovation， and cultural exchange. The editorial phase is identified as the pivotal link in the publishing chain， with editors being the key contributors to cultural subjectivity. 

Based on a comprehensive analysis of the new dynamics in digital publishing, and considering the transformation and development of publishing houses, some crucial factors are proposed: optimizing organizational structures; innovating assessment mechanisms; implementing formal systems and regulations; cultivating and building talent teams. The design of the organizational structure and the planning of the “battle formation” lay the foundation for efficiently responding to external demands; innovative assessment mechanisms enhances internal capabilities and promote collaborative co-existence; the establishment of formal institutions ensure the normativity and flexibility of organizational operations; talent cultivation provides a continuous stream of motivation for the sustainable development of the organization. Through the organic combination of these four aspects, publishing houses can achieve efficiency, innovation, and sustainable development in the new dynamics of digital publishing. 

Based on the theory of cultural intermediary， this paper analyzes the intermediary work process of marketing editors through 30 marketing notes， sums up its underlying logic， and points out that marketing editors are dynamic， creative and professional cultural intermediaries， they strategically balance the mixed logic of aesthetic logic and market logic， and adhere to the career ideal of making the bestseller. Hence， we must attach importance to their cultural intermediary value and enhance their professional status. 

This paper takes Sage， an American academic publishing corporation， as an example to explore and answer the following three questions ： the American publishing group adapts their digital transformation strategies to thrive in the digital era； improves the speed of academic journals publishing through digital submission， review， publishing； promotes academic journals through various digital means and tools in the current digital age， so as to effectively improve its visibility and influence. This paper aims to provide Sage’ s valuable experience for the digital transformation in publishing and advocating of academic journals to China academic journals.

Research has found that vocal reading activities in China can be traced back to ancient times. From the perspective of the relationship between body and reading， audio reading presents four evolutionary stages ： ritualized reading， mobile reading， independent reading and interactive reading. The body presents functions of text， access， companionship， and perception， which subsequently drives the relationship between body and reading from unfamiliar to interactive. Based on the current practice of audio reading， the article proposes that audio reading should return to the body， create an immersive reading space， fully cover the access scene of the body， shape a virtual avatar to accompany vulnerable groups， and further promote the interaction and upgrading of the body and audio reading.

Taking the seven more mature journal cluster networks in China as the research subjects, this study employs methods such as web survey and statistical analysis to investigate their menu navigation, columns, functions, and knowledge services. It summarizes their common characteristics and distinctive features and derives lessons that can be learned by individual journal websites. The results reveal that the common features of the sample journal cluster network construction mainly include: focusing on one-stop resource retrieval, emphasizing article promotion, paying attention to the integration of literature resources, focusing on subject information services, integrating new technologies to expand the forms of journal dissemination, emphasizing the reporting of development dynamics within the cluster, and having distinct website function settings. Their main characteristics lie in: providing users with diversified services and academic exchange platforms; integrating resources to offer various databases and scientific research data services; incorporating AI technology to enhance user experience; and showcasing the journal’ s editorial philosophy and editorial style. Single scientific journal website construction can draw lessons from aspects such as highlighting key and distinctive functional modules in layout, innovating literature service models, implementing differentiated publicity and promotion strategies, creating a platform for gathering subject information, promoting journal transformation through knowledge services, and cultivating talents for good content operations.

The functional extension of journal editors from content gatekeepers to academic agents，is in line with the trend of the times. The path is to build an academic communication platform， track academic frontiers， and participate in value co creation. Editors should gradually shift from behind the scenes to in front of the stage， expanding their functions on the basis of being good gatekeepers， and providing academic agent service， in order to integrate academic resources， meet the needs of serving society. To become a qualified academic agent， editors need to create knowledge service scenarios， lead academic directions， leverage the effectiveness of knowledge dissemination， and build academic communities， promote the transformation of innovative ideas into productivity， facilitate the transformation of knowledge value， realize research achievements to serve society.

Supporting the high-quality development of the publishing industry and contributing to the establishment of a powerful nation of publishing are both the objective demands for setting up university publishing think tanks and the fundamental value of building publishing discipline. Knowledge service serves as a common practical pathway for both the development of university publishing think tanks and the discipline construction of publishing. To build highquality university publishing think tanks， it is essential to uphold the correct value orientation， fully leverage the advantages of universities in academic innovation， talent cultivation， talent mobility and social services， and effectively utilize the disciplinary expertise of publishing to strengthen theoretical innovation and knowledge production in the publishing profession. Furthermore， it is crucial to foster close ties between industry， academia， and research， enhance international cooperation， and establish a robust institutional guarantee system for university publishing think tanks. 

The Fairy Tales series edited by Sun Yuxiu is a children’ s series published by the Commercial Press in 1908， which pioneered the publication of children’ s books. In editing， he strives to achieve the unity of compilation and rewriting， integrates Chinese and foreign literary materials， creates works suitable for children’ s reading， effectively makes up for the lack of textbooks and traditional reading materials， and explores the path and direction of new people and new culture. Behind the editing of children’ s books， Sun Yuxiu’ s exploration and practice of modern children’ s literature is also carried， which provides possibilities and ideas for the reform of modern children’ s literature.