Artificial intelligence has entered the development stage of large language modelswith ChatGPT as its symbol， whose excellent understanding， thinking and expression capabilitieshave brought new problems， challenges and opportunities to academic publishing. In academicpublishing， the current stage of large language models has changed the publishing ecologyfrom four aspects， which enhanced the concealment of plagiarism， led to the inappropriatedissemination of knowledge fallacies and prejudices， exacerbated the difficulty of identifyingintellectual property rights， and triggered fairness and issues such as publication barriers.Publishing institutions at home and abroad have formulated relatively conservative and securecontent policies to initially address and answer these challenges and questions. In the era of thedevelopment of large language models of artificial intelligence， scientific research， academicproduction and innovation will usher in a great leap in productivity. The publishing industry andother parties should adopt the good governance idea， formulate “good laws”， guide， standardizeand promote knowledge production， and welcome the arrival of the era of “thinking revolution”.

Under the background of educational informatization， the construction of digitalteaching materials has entered the stage of comprehensive exploration. The construction of“scale + characteristics”of digital teaching materials empowered by information technology willevolve from integrated application to innovative development. The large-scale and characteristicconstruction of digital teaching materials have similarities in value and differences in practice. Theyare opposite to each other and complement each other， showing the contradiction of “separation”and “combination”. Starting from technology empowerment， this paper constructs the operationlogic of the construction of “scale + characteristics” of technology empowerment digital teachingmaterials from three core dimensions： probing realistic challenges， the mechanism of technologyempowerment， and the possible ideal results. At present， the development of new era mustbe active docking requirements， from the perspective of theory and the future development ofthe global， broken state simultaneously， broaden the thinking， more support， more measuressimultaneously， through technology can assign digital textbooks strategic transformation of theconstruction of the “scale + characteristics”， go with characteristic scale， quality and quantity ofdigitalization construction of teaching material.

From the theoretical perspective of the concept “Four Omnimedia”， which ischaracterized by “whole process， holography， all personnel， and full effect”， this study exploresinnovative paths for efficient operation of theme publishing from four dimensions： informationinteraction to cover the entire space-time， diverse and three-dimensional technology empowermentforms， and diverse subject interactions to “strike a chord with” the audience， shifting frominformation dissemination efficiency to participation in social governance in order to addresssuch key issues facing the efficient operation of theme publishing in the context of deepintegration of publishing as process integration， content and technology integration， changeof operation pattern， and function expansion. Finally， this study puts forward the optimizationstrategies for theme publishing operations from the perspective of “Four Omnimedia”， namely，taking orientation as the soul， and content as priorities； strengthening the systematic thinkingand enhancing the resultant force； adhering to the principle of suitability and making properadaptations； and highlighting openness and dynamic development. 

The report of the 20th National Congress of the Communist Party of China putsforward the essential connotation and characteristics of Chinese modernization, which opens uptheoretical and practical space for promoting the construction of a socialist cultural power anda publishing power. This study focuses on the audience’s perspective, reveals the scientificconnotation of Chinese path to modernization of publishing industry from the audience’s subjectdimension, demand dimension and rights dimension, and then extracts the strategic objectivesof the modernization of the publishing industry from the audience’s perspective. They are themodernization of the reader’s value system oriented by the audience, the modernization of thepublishing market system oriented by the audience’s demand and the modernization of thepublishing public service system oriented by the audience’s rights and interests. On the basis ofanalyzing the realistic challenges faced by the modernization development of Chinese publishingindustry, this paper puts forward some modernization promotion paths, such as returning to theaudience standard to promote the value linkage of readers at different levels, driving the stockactivation and incremental development of publishing market by demand, and embedding theoptimization of publishing public services in social governance.

The concept of sound publishing is proposed against the practice of regarding soundas the appendant medium to written content， which results in the problem of the biased evaluationof sound publishing. Sound publishing emphasizes that sound can both be the content subject ofknowledge and information as well as their form of presentation. It focuses on the utter exploration，storage， processing， production and communication of sound resources， and the efficient useof the features of sound. The invention of the phonograph provides technical conditions for theemergence of audio publishing， while the emergence of audio-visual publishing， audio publishing，and online audio with the change of media technology is the practice of sound publishing at differentstages. Under the background of deep integration in publishing and the implementation of culturaldigitization strategy， sound publishing needs to further explore content resources， optimize marketallocation， stimulate the functions of publicity， upgrade media technology， and create a publishingecology， so as to achieve the harmonious， healthy and orderly development of technology， cultureand industry. 

This paper reviews the origin， history， operation mode and achievements of the“lecture book”publishing mode of Harvard University Press and Yale University Press. Theresearch shows that the publishing mode of “lecture book” is closely connected with the highlevel academic community of different disciplines between the university press and the parentuniversity， forming a complete chain of knowledge production and academic communication in theprocess of the establishment， operation and manuscript of the lecture content， which provides akey boost to the academic publishing brand construction of the university press and the academicdevelopment of the parent university

This article takes interactive design and immersive experience as two aspects toanalyze the current situation of red resource development in the Lingnan red cultural and tourismtown. It innovatively proposes a multi-channel network media communication framework for thered culture under the “cloud tourism” model， and enhances the application of interactive design.At the same time， by introducing flow theory and cognitive transformation theory， it constructs amanagement and optimization path for multi-channel network narrative interaction and immersion，providing referenceable solutions for the dissemination of red culture in China

Based on the value chain， ananalysis frame work of “publishing value chain-AItechnology-competitive advantages” for publishing artificial intelligence has been established.This study discusses the typical applications of publishing artificial intelligence have beendiscussed in the four core value activities of content acquisition， product development，printing and warehousing， distribution and sales. It also analyzes the competitive advantagesof publishing artificial intelligenceare. The research provides a theoretical reference for thedeployment and import of AI technology in the core value activities of Chinese publishingenterprises

Literary publishing in the Jinchaji Border Region overflowed to a certain extent fromthe standardization of literary publishing in Yan’an, and did not form a “bookstore-ized” and“integrated” literary publishing system as expected, but rather showed more flexible and diversecharacteristics of wartime publishing. This stems from the difference in the specific situationof the two struggles, with the Jinchaji Border Region having a more urgent and direct need forpropaganda against the enemy. Under the centralized, unified, and flexible leadership of theCCP, the Jinchaji Border Region presented a more diverse face of literary publishing, unlike thenormalization and transformation of literary publishing in Yan’an around 1942.

This study explores the distinctive features of academic journal publication at theUniversity of Chicago Press. In terms of content management， it encompasses an academicallyoriented publishing positioning and close linkage with the university’s superior disciplines.Regarding business management， it incorporates the international business operations，specialized editorial process， hybrid OA publishing and flexible pricing strategies. Building uponthese insights， it draws valuable lessons from the University of Chicago Press’s pioneeringacademic publishing experiences， offering guidance to the development of academic publishingamong Chinese university presses

Textbooks are the important carrier of higher education teaching， and nationalexcellent textbooks provide a unique perspective to explore the status of high-quality textbooksin education. Based on the content analysis of 399 awarded textbooks in higher educationof the 1st National Textbooks Construction Prize， this study indicates a relatively balanceddistribution among disciplines， high proportion of undergraduate textbooks， mostly reprintedversions， relatively concentrated regions， and dominant “double first-class” universities.Generally， excellent textbooks share some common characteristics， such as adherence tomorality education， focusing on academic innovation， serving national strategy， extensivesocial influence， team cooperation and joint construction， information technology integration，and professional publishing institution. Higher educational institutions should strengthen the toplevel design of textbooks construction， standardize the work processes of selection， edit andpublication， innovate the motivation and guarantee mechanism， improve the evaluation system，and promote the research in order to produce more high-quality textbooks in new era and lay asolid foundation for realizing the connotative development of higher education and acceleratingthe construction of “double first-class” universities.

With the goal of eliminating “illiteracy” and “political illiteracy”, the CommunistParty of China（CPC）published a large number of winter school textbooks for adults inthe base areas and liberated areas. It describes how the winter school textbooks under theleadership of the CPC, through an effective publishing strategy, reduced the resistance of thepeople to “learning to know”and allowed “writing” and “current affairs” to really reach thepeople. By comparing and contrasting the literacy campaigns carried out by other organizationsduring the Republic of China period, we can see how the CCP effectively led the literacycampaigns in rural areas during the wartime period, thus presenting the internal logic of theCPC’s efforts to educate the people and transform the rural society

In the digital reading era， reading traces have generated new meaning and valueattribution in the change of reading environment. Digital reading traces show a set of production logicof knowledge and capital from the individual， community and platform levels. In the circulation ofknowledge， readers can consolidate identity and strengthen connection， continuously accumulateand transform capital， and enrich reading experience. The in-depth exploration of digital readingtraces can help us understand the current readers’reading cognition， mentality and behavior. Theapplication of digital reading traces will effectively enhance the value of readers， innovate publicreading services， and further play a positive role in promoting national reading.