Crowdfunding publishing endows the publishing industry with new value, offering a solution to the current challenges faced by traditional print publishing. It effectively addresses the publishing difficulties of niche and out-of-print books, enhances the social attributes of book publishing, extends the industry chain, increases added value, and elevates the collecting and appreciation potential of books. As a standout platform, MoDian provides valuable data on the success of crowdfunding publishing. Leveraging multiple linear regression analysis, it constructs a model to analyze the factors influencing the success rate of crowdfunding publishing. The results indicate that factors such as the number of supporters, the percentage of basic tier contributions, update frequency, and the number of tiers significantly impact the success rate of crowdfunding publishing. Initiators of crowdfunding projects should scientifically set target amounts and tiers, enhance project transparency and exposure, and prioritize the selection of high-quality intellectual properties (IPs).

This study demonstrates the feasibility of applying the Semantic Publishing domain ontology construction theory to the digital publication of literary works, specifically focusing on the case of Romance of the Three Kingdoms, a representative work in the genre of serious historical novels. The proposition suggests that conducting ontology construction research on Romance of the Three Kingdoms can serve as a paradigm for ontology construction in other types of novels. Subsequently, the paper elucidates the current application status of domain ontology construction in the publishing field, further analyzing the principles and methods applicable to ontology construction in the domain of Romance of the Three Kingdoms. The study establishes five principles—clarity, consistency, expansiveness, intelligence, and openness—as the ontology construction principles for Romance of the Three Kingdoms, building upon internationally recognized ontology construction methods such as the seven-step method to formulate a nine step methodology for ontology construction in the context of Romance of the Three Kingdoms. Following this, the paper practically deduces that five of the nine steps, verifiable through manual editing, can be used to validate the feasibility of applying ontology construction to Romance of the Three Kingdoms. Finally, the research provides insights into future prospects.

Based on 87 texts of professional discourse within the editing domain, this study explores the issue of professional authority construction expressed by editors in professional discourse. Editorial authority, legitimized as a form of power, guides editors to establish legitimacy through professional knowledge, ethical standards, and occupational norms, forming a contractual agreement with society. In the practice of editing, editors apply their knowledge and wisdom to make informed judgments and decisions. The institutional guarantees, decision-making authority, and influence provided to editors, coupled with the cultivation of professional knowledge and skills through self-discipline and the support and trust of relevant communities, collectively construct the professional authority of editors. The three legitimacy mechanisms—cognitive legitimacy, moral legitimacy, and consensus legitimacy—shape the social acceptance foundation of editorial authority, revealing the intricate social mechanisms that constitute editorial authority.

Based on the theories of capital and cultural omnivorousness, this study explores the flow of cultural capital and social capital in social reading by analyzing over 220000 reading records and 15154 book reviews from 585 readers. The results reveal a homologous correspondence and transformation process between the two types of capital in social reading. After analysis, the research proposes a new positioning on social reading ：a pathway for capital transformation, assisting individuals in transforming cultural capital into social capital through book reviews. Readers with a higher stock of cultural capital can attain greater community influence, achieve better dissemination effects, and actively engage in social reading.

In the process of defining the concept of editing, there has been a discussion on the concept of “two types of editing”. One perspective originates from the professionalization of the publishing industry, defining editing as a product that emerges after the professionalization of editing. The other perspective, rooted in the belief that editing activities have existed since ancient times, defines editing as a cultural construction activity that has remained homogeneous throughout history. The divergence between the concepts of “two types of editing” is based on different epistemological perspectives, with the former leaning towards a constructivist epistemology and the latter adhering to an essentialist epistemology. The scientific cognition of the editing concept requires not only acknowledging the differences between these epistemologies but also a transformative shift in epistemology – a transition from “concept as a method” to “method as a concept”, and from “concept as history” to “concept as practice”.

Taking the publishing industry of Macao as an example， we explain the new mechanisms and trends brought by social networks to the digital operation of the publishing industry.On this basis， guided by the information ecological chain theory， we further explore the components of the information chain from the three levels of content ecology， user ecology and environment ecology， and construct a model of the information ecological chain structure of the digital operation of the publishing industry under the application of social networks. In order to enhance the digital

operation capability， the publishing industry needs to pay attention to the continuous information flow and energy interaction， further strengthen the top-level design， reshape the cultural production factors， realize the value co-creation of multiple subjects， and promote the coordinated and orderly construction， healthy and balanced development of the publishing industry.

This study starts with the basic academic functions of academic journals, clarifies the path from academic functions to social functions, and constructs the evaluation system of social functions of academic journals. The social function evaluation system has “Chinese characteristics” for its focus on journals’ social regulation and multiple evaluation dimensions like political guidance, ethical norms, economic impacts and social impacts. Social function evaluation is of industrial urgency for the international development of China’ s English language scientific journals. Due to problems such as publishing integrity and “map”, the guidance of social function evaluation is necessary. In this study, 10 English-language scientific journals funded by the China Excellence Program are evaluated based on the social function evaluation system. It suggests that in promoting China’ s English-language scientific journals into world first-class ones, political guidance and ethical norms of social function evaluation should be followed, and marketization and participation in public spheres should be emphasized to include economic and social impacts in the evaluation system. The social function evaluation system could help China solve SCI “supremacy” in the evaluation of its Chinese and English journals and steer academic journals back to their original intention of running journals.

Following the principles of open collaborative innovation, as well as the concepts of diversified business models, decentralized platforms, and integrated resources, this paper reveals the overall framework and operational mechanisms of blockchain-empowered intelligent knowledge services. The static depiction of the overall framework outlines the constituent elements and their interrelationships. Leveraging elements such as application services, open interfaces, business logic, data logic, and technological foundations, a collaborative construction of an intelligent knowledge service ecosystem is established. The dynamic portrayal of operational mechanisms delineates the macro-micro processes of collaborative intelligent knowledge services directed towards users, services, and resources. At the macro level, a collaborative mechanism orchestrates users, services, and resource management to embed intelligent knowledge services, while at the micro level, it encompasses blockchain-facilitated user interest modeling, knowledge service provisioning, and knowledge resource management mechanisms.

Based on the analysis of the supply and demand entities, value relationships, and coordination connections in publishing public services, this paper proposes the establishment of collaborative relationships among entities. It advocates for the formation of a diverse governance structure for publishing public services and the enhancement of cooperative supply models for publishing public services. The paper aims to promote a combination of government leadership and market-oriented operations, and to strengthen the societal security mechanism for publishing public services. It suggests specific pathways to facilitate the smooth operation of supply and demand relationships, with the ultimate goal of advancing the exploration of the socialization of public services in the field of publishing in China.

Through a combination of literature reviews, online surveys, and case analyses, this study classifies open peer review models based on the leading entities as the primary criterion. Utilizing synergy theory, the paper categorizes open peer review models and analyzes the collaborative operation mechanisms from three aspects: open entities, open forms, and open processes. The existing open peer review models can be categorized into four major types: traditional academic journals, preprint platforms, open publishing platforms, and open review communities. Further subtypes are derived based on the specific characteristics of each category, resulting in a total of 10 sub-models. These diverse models involve different entities, forms, and

processes, each with distinct collaborative mechanisms. Academic communities should choose an appropriate review model and standardize collaborative operation mechanisms based on their specific needs and development goals.

Based on Henri Lefebvre’ s theory of spatial production, individuals in immersive performances manifest a novel presence in space termed as “immersive presence.” Grounded in its formal, content, and functional characteristics, the three elements of immersive performances— composite media, narrative text, and interactive experiences—interweave and interact, constituting a spatial production mechanism of “three in one” encompassing medium space, narrative space, and responsive space. In the bidirectional interactive process between individuals and space, the spatial value of immersive performances is constructed. This is achieved through the shaping of scenes, the judicious application of technology to stimulate spatial efficiency, the expression of content, highlighting the cultural value of space, and the cultivation of thematic IPs, constructing a cultural communication discourse system. In these three aspects, the value expression of immersive performances is realized.

The phenomenon of using woodblock printing to reproduce and reprint books that emerged in modern China represents a unique scenario during the transitional phase between old and new printing technologies and the publishing industry. To some extent, this phenomenon brought a new wave to remote and underdeveloped regions that modern publishing enterprises struggled to reach, supplementing the scarce educational resources in those areas. Through the examination of physical editions and literature, this study systematically investigates the temporal span, geographical distribution, and characteristics of the types of newly printed books through woodblock printing. The traditional woodblock printing industry, facing the impact of foreign cultures and technologies, not only collided and competed with the new printing industry but also endeavored to assimilate and leverage the prevailing trend of new cultural influences. However, due to its inefficiency, especially in a rapidly changing society where there was an increasingly

urgent demand for news and knowledge, the traditional woodblock printing industry eventually phased out of the historical stage.

From 1913 to 1937, the relationship network woven by the directors serving at the Commercial Press exhibited a typical three-tiered association system of core, semi-peripheral, and peripheral layers. Within subgroups, directors had diverse experiences in their tenures, contributing to a rich internal network structure. The formation process of the network resembled the expansion of water ripples, radiating outward in concentric circles with internal directors at the core. This phenomenon was driven by the inertia extension under path dependence, homogeneous selection in social networks, and director selection based on resource dependence. Consequently, it is suggested that in the process of constructing directorial relationship networks within publishing enterprises, attention should be given to three insights: combining organic networks with mechanistic networks, integrating homogeneous and heterogeneous connections, and balancing efficiency optimization with saturation optimization.

Conceptually， the “integration of stores and libraries” responds to the needs of a new era and a new culture. In practice， it realizes a high degree of complementarity between service targets and content resources. It can also vigorously promote the participation of brickand-mortar bookstores in nationwide reading. The realization of “integration of bookstores and libraries” is mainly achieved through three models: bookstore-led where the main body is individually operated， library-led where the main body is public in nature and government-led where it is rooted in the community. The stable and sustainable “integration of stores and libraries” provides readers with rich content resources and service experience value， solves the existential

crisis and creates cultural， creative and economic value for bookstores， empowers libraries with value for cultural promotion and public service. Aiming at the problems existing in the universal service of “integration of bookstores and libraries”， this paper puts forward the countermeasures

and suggestions to promote the development of store and library integration， such as focusing on the service objectives precisely， giving full play to the advantages of resources， enhancing the value of services.

The article illustrated the value of human-machine collaborative mode in publishing review, and proposed to build a human-machine collaborative publishing review system based on the principles of editor-orientation, co-construction and sharing, demand-orientation, and consensus first, so as to change the traditional publishing review workflow and mode to improve the efficiency and effectiveness of review work. It also provided specific action suggestions for the implementation of the new publication review mode from three levels: government departments,publishing institutions and individual editors.

By analyzing the publishing process of the two versions of James Legge’ s Shang Shu, we can see that the successful experience of the translation is that it adapts to the new trend of the development of the discipline and adopts a professional and scientific translation method to meet the non-profit publishing purpose. The successful publication of the translation has important implications for the overseas dissemination of Chinese classics, that is, we must maintain the relative independence of our own culture, promote the publication of non-profit academic books, and conform to the development trend of Sinology

Tong Ya is the work of Fang Yizhi， a scholar of the late Ming and early Qing dynasties. The production of this book spanned the Ming and Qing dynasties， it was not the author’s effort alone， but rather the result of the participation of many characters in social relations such as kinship， karma， learning， and geography， in the creation， copying， and printing of the text of Tong Ya. After the first printing of the Kangxi five years， through a number of reproduction， the producers include both commercial publishers， but also include the scholar and the official school， the publication of different profit-making motives in the market prompted them to choose to produce Tong Ya. The end of the Ming and early Qing dynasties， the gradual change of the cultural environment， readers of the “study of research” the demand for increased，Tong Ya to start the trend of the first， its dissemination and the cultural environment of the trend of change coincides with the same track. The scholarly character of the book is the forerunner of Qianjia scholarship， and Ri Zhi Lu also belongs to the source of Qing dynasty koanology， which occupies a place in the formation of the East Asian community of simplicity.

From the perspective of environmental psychology，this study employed the quantitative and qualitative methods to examine the relationship between social behavior and bookstore statisfaction. Firstly，the hierarchical multiple linear regression was conducted on the sample（N=1604） collected by questionaire survey，revealing that social behavior significantly and positively predicts satisfaction. Additionally，semi-structured interviews were conducted with reader（N=16）. The findings suggest that bookstore satisfaction is formed through the following paths ：the bookstore environment building the public sphere，cultural distance reducing the social distance between readers，and social support generating bookstore spatial attachment，which contributes to overall satisfaction. Suggestions are proposed based on these findings.

Clarifying the developmental trajectory of publishing is crucial for the construction of the disciplinary systems and academic systems in publishing. This article，framed within the perspective of paradigmatic transformation，first briefly outlines the concepts of paradigm and paradigm transformation. Then it proposes that the research paradigm in publishing has undergone three developmental stages ： the parasitic phase during the era of classical

literature，the integration phase into marketing，and the affiliation phase with communication. Furthermore，it suggests that future research in publishing studies should construct diverse paradigms through critical inheritance and innovation，internal cross-disciplinary integration，and external integration and expansion.

The number of female teaching books in the Ming Dynasty was the most in all dynasties， and the identity of publishing subjects tended to be diversified. Female authors included queens， empress， highest-ranking imperial concubines and civilian women， while male authors included civil officials， vassal Kings and scholar-officials. Using identity and Parsons’ theory of structural functionalism as reference， this paper tries to analyze the deep social and cultural reasons for the sudden increase in the publication and the significance of order construction in the publication of female education books in the Ming Dynasty.

The cultural power strategy in the new era has pointed out the direction and goals for the developing of China’ s cultural industry，the children’ s publishing industry should make efforts to contribute to the cultural construction. However, in recent years, the phenomenon of “problematic children’ s books” has appeared in the field of children’ s publishing. This paper uses the four-dimensional theory of media information to classify these “problematic children’ s books” from the cognitive dimension, emotional dimension, aesthetic dimension and moral dimension, analyze the main reasons for the emergence of “problematic children’ s books”: the relevant regulations in the management regulations are relatively vague; the knowledge structure of the editors and reviewers is not complete; the implementation of the publication review system is not strict enough; the effective feedback and evaluation mechanism has not been established. In order to prevent “problematic children’ s books” and improve the content quality of children’ s publications, this paper discusses the following effective countermeasures: formulate detailed content classification and review standards; improve the practical and theoretical level of editors and reviewers; implement a strict book review system; establish an effective feedback mechanism with public libraries; give full play to the supervision functions of industry associations; establish an authoritative reading guidance public welfare organization.

Cultural differences refer to the differences in the cultures of different nations and countries, which are caused by the natural geographical environment, the evolution and vicissitudes of culture itself, the historical tradition and the existence of nationality. In the process of China's book external dissemination, cultural differences affect the production of book

products, the transaction costs of book products and the regional distribution of book products external dissemination. Innovation in the book production model, including the“Banana Man” model, the“Mix-and-mix” model and the“Adaptability” model, will help to eliminate the negative impact of cultural differences, promote our books into the western developed countries mainstream market cultural barriers gradually eliminate.