Abstract: Starting from Marx’ s historical materialism， this study examines the imbalances and constraints inherent in spiritual and cultural production activities， and elucidates the sources of the driving force behind the subjectivity of publishing culture. Combining Hegel’ s proposition of “being is subject”， the logical mechanism of the publishing culture subject is analyzed. It proposes that culture and publishing share a unity of subject and object， with mutual transformation between the two. Introducing the concept of “being-in-itself and being-foritself”， the dialectical process of culture and publishing is investigated. Based on this theoretical analysis， three practical insights are proposed ： fully stimulating cultural subjectivity， adhering to correct directional guidance， actively cultivating cultural talent teams， and vigorously promoting innovations in publishing technology.

Key words: font-size:medium, background-color:#525659, ">Publishing , Culture , Subjectivity , Dialectics , Historical materialism