Based on the grounded theory， this paper coded the news data and semi-structured interview data related to multimodal external communication of Internet literature， and systematically revealed its influencing factors and promotion paths. Multimodal narrative ecology， multimodal IP development and multimodal translation are the core influencing factors of multimodal external communication of Internet literature. Among them， multimodal narrative ecology provides the basic conditions for communication， IP multimodal development is the main driving force for communication， and multimodal translation is the key support for external communication. Furthermore， this paper proposes specific paths to optimize the multimodal narrative ecosystem， build a global IP development and management mechanism， and improve the multimodal translation framework， so as to help enhance the external communication and influence of Internet literature.

This study analyzes the rhetorical strategies employed in Allen Ginsberg’ s photobook， focusing on the interplay between text and image. It reveals that Ginsberg embeds poetic imagination within the symbolic gaps between handwritten text and photographs， creating a cross-media narrative paradigm of “snapshot poetics.” This process manifests both in the historical dimension， where isolated images are transformed into temporal archives and in the body writing dimension， which reconstructs the embodied presence and group interactions of the “Beat Generation” artists. Based on this， the study explores the cross-media narrative significance of Ginsberg’ s photobook in constructing the cultural image of the “Beat Generation” poets. It highlights the breaking of the limitations inherent in single-media narratives and how establishing a framework for perceiving sacred moments facilitates a layered transition in cultural writing. Ultimately， on an individual level， the study activates the reader’ s awareness of the artist’ s existential state ； on a collective level， it decodes the cultural identity of anti-traditional artists ； and on a macro level， it reconstructs the socio-cultural coordinates of the “Beat Generation” literary movement.

This study proposes a tripartite framework encompassing media， story， and practice to deeply analyze the generative logic and operational mechanisms of interactive narrative within this context. The multi-symbolic and interactive material properties of digital media fundamentally reshape the textual forms of online literature and enable a tri-dimensional interactive practice among readers， establishing the essential preconditions for interactive narrative to emerge. The convergence of digital media and storytelling constructs an accessible textual space for reader participation. This space is intrinsically structured by intertextuality and dynamically expands under the dual driving forces of commercial imperatives and narrative logic. Immersed within this textual space， readers co-construct narrative practices through their tri-dimensional interactions （humanmedia， human-text， human-human interaction）：engaging in productive reading to co-create the core narrative by generating story interpretations and influencing authors; leveraging community collectives to propel narrative dissemination through both implicit data-driven participation and explicit grassroots campaigns; and contesting narrative authority through re-creation practices like fan fiction and database production to establish new narrative meanings.

Research on the concept of data publishing is progressing through three stages ： inception， initiation， and engine. Scientific data publishing aims to address the activities of scientific data review， public disclosure，dissemination， storage， and citation emerging from scientific data sharing. Big data publishing emphasizes the application of big data technologies and the discovery of secondary data. Whereas data publishing is characterized by taking the publication of data as a key element. Previous studies on the concept of digital publishing have shortcomings such as excessive emphasis on technological empowerment while neglecting the role of technological dissolution， lack of consideration for data element foundations， and a focus on publishing technology innovation while neglecting the overall consideration of publishing industry innovation. Therefore， in the process of discrimination and debate， the concept of data publishing has been reconstructed. Data publishing is the activity of publishing data development and utilization，management services， and security activities， which is a new stage of publishing development with publishing data as the key element. 

The emergence of workers’ class consciousness and the growing sense of “relative deprivation”, the strong organizational power of the Commercial Press Labor Union and Employees’ Unions, the sympathy and encouragement from external social forces, as well as the cycles of prosperity and austerity in the company’ s operations—these were key factors that transformed labor relations at the Commercial Press from initial harmony to persistent conflicts. The influences behind these labor disputes were highly complex, stemming both from external pressures and the internal dynamics of the enterprise. The dominant factors varied across different periods, giving rise to distinct phases in the labor-management landscape of the Commercial Press. Unlike the conventional perception of strikes as resistance against oppression, the labor issues at the Commercial Press primarily manifested as a series of disputes centered on rights advocacy and interest negotiation.

The development process of digital textbook publishing platforms in the United States can be divided into the textbook digitization stage，the online database and open courseware stage，the stage of rapid resource convergence，and the stage of deep technology integration. Based on their market shares in the US market，research is conducted on digital textbook publishing platforms in the United States that are based on e-textbooks，video courses，and have professional characteristics，as well as European digital textbook publishing platforms that have a certain market share in the United States. The characteristics of these platforms in terms of development paths，cooperation models，planning concepts，service measures，and technological directions are analyzed. On this basis，from the perspectives of accurately grasping policy orientations，effectively integrating resources from multiple parties，meticulously planning a globalization plan，attaching great importance to users’ service experience，and actively exploring technological innovation paths，countermeasures and suggestions are provided for the development of digital textbook publishing in China.

This study analyzes the methods and challenges of mainland publications entering the Hong Kong and Macao markets and proposes optimized measures for their entry into these markets in the context of Greater Bay Area integration. This study identifies that the Hong Kong Book Fair， bookstore retail， and copyright exports are the primary channels for mainland publications to enter the Hong Kong and Macao markets. During this process， mainland publishing companies face the following challenges ： the relatively small size of the Hong Kong and Macao markets， leading to high costs per unit; cumbersome import and export procedures， and slow capital repatriation; mainland book layouts may not align with the reading habits of Hong Kong and Macao readers; limited policy support and insufficient financial assistance. To address these issues， this paper proposes targeted optimization strategies at the macro， meso， and micro levels， including establishing branches and subsidiaries in Hong Kong and Macao， strengthening targeted policies， enhancing financial support， and fostering an environment conducive to cultural exchange. 

Based on the perspective of the Metaverse and focusing on the demand for highquality development of integrated publishing， this study first analyzes the four opportunities brought by the Metaverse to integrated publishing: the upgrading of user experience， the innovation of publishing models， the enhancement of service capabilities， and the reform of narrative models. It then systematically sorts out the core obstacles in Metaverse publishing practice， which are related to content generation， interaction experience， copyright ethics， and technology implementation. Furthermore， the study explains the empowerment mechanism of AIGC for Metaverse publishing from three dimensions: improving the efficiency of content creation， optimizing the level of intelligent interaction， and strengthening the depth of multimodal integration. Finally， it proposes three practical paths: the construction of virtual publishing spaces， the upgrading of intelligent human-computer interaction， and the generation of multi-modal knowledge. This research aims to clarify the internal logic of the collaborative empowerment of AIGC and the Metaverse for integrated publishing， and to provide theoretical reference and practical insights for the publishing industry to break through technical bottlenecks， reconstruct the service ecosystem， and achieve in-depth integrated development. 

Spain has formed a relatively mature development model in the digital promotion of national reading. Through diversified measures such as improving publishing infrastructure, transforming publishing models, enhancing digital services, and promoting intelligent marketing and event communication, the country has established an efficient national reading system. The positive impacts of Spain’ s digital promotion of reading include nurturing the upstream of the publishing industry chain, building private reading communities, and promoting local culture overseas. The paths adopted, such as optimizing infrastructure to improve the reading supply mechanism, empowering precise dissemination of knowledge services through diversified reading media, enhancing reading participation through a book-inspired integrated ecosystem, and realizing a new pan-reading ecosystem through “cross-media + customized” book industry services, can provide reference and inspiration for China’ s digital promotion of national reading.

This paper takes Amazon’ s publishing ecosystem as the research object to explore its process of platform-based reorganization of cultural practices. The study focuses on four core dimensions ： the reconfiguration of cultural practices， digital enclosures， platform surveillance， and market capture. These processes profoundly exemplify the underlying logic of platform capitalism within the neoliberal framework—achieving comprehensive penetration of cultural values by capital through transforming cultural production and social interactions into quantifiable market transactions. This paper particularly emphasizes that books， as the primary vehicle of cultural symbols， have become dual objects of both capitalist operations and technological intervention during the process of platformization. 

Fricker’ s theory of epistemic injustice examines the epistemic oppression arising from identity prejudice and the lack of interpretative resources within knowledge transmission. Academic publishing, as a fundamental institution of global knowledge production and dissemination, exhibits deep-seated epistemic injustice due to structural imbalances in knowledge circulation. This manifests primarily as linguistic injustice （where English hegemony systematically undermines the credibility and interpretive frameworks of non-native Englishspeaking scholars） and citation injustice （involving the systemic neglect of cognitive contributions from scholars based on gender, geographic location, and disciplinary affiliation）. These injustices are rooted in the legacy of epistemic colonialism, the institutionalized hegemony of Western academic centrism, and the resultant evaluation systems. Consequently, they not only hinder participation by marginalized scholars, distort judgments of knowledge credibility, and suppress pluralistic interpretive frameworks, but also lead to the homogenization of humanity’ s public knowledge systems, the marginalization of indigenous knowledge, and ultimately exacerbate inequities in knowledge distribution. To advance towards epistemic justice, academic publishingrequires the following structural reforms: constructing academic evaluation system, empowering knowledge democratization through artificial intelligence, and cultivating an inclusive academic community culture. These measures are essential for constructing a more well-ordered global knowledge ecosystem.

This article takes Toutiao account of scientific journals as the object， and use the methods such us online research and stratistical analysis to investigate the accounts operation， communication effect and content production of Toutiao account of scientific journals’ . The results show that scientific journals Toutiao accounts there are some problems on the whole， such as unbalanced number of content release， low update frequency， relatively single theme， low communication index and so on. Based on the current situation investigation and the analysis of excellent cases， it is proposed that scientific journals should establish the concept of “long-termism” when operating Toutiao account， take popular science and technology information content as an important starting point to improve the communication effect of accounts， and take multiple measures to optimize the communication effect of Toutiao account of scientific journals by strengthening cross platform linkage， stabilizing the frequency of content updates， participatingin hot topic discussions， reasonably selecting the length and writing method of titles， and making good use of AIGC tools.

Publishing data factor is a pioneering production factor in digital publishing production， and it is also an innovative allocation of production factors required by the new quality productivity of publishing industry. Publishing data elements promote the emergence and development of new quality productivity in publishing industry， which is the core element and driving force of the development of new quality productivity in publishing industry. The integration of data elements into the publishing industry enables publishing workers to have both data concepts， qualities and skills， the virtualization of labor objects， the intelligence of labor materials， and the optimal combination of all factors of publishing production， which reflects the theoretical logic of publishing data elements enabling new quality productivity in the publishing industry. The elements of publishing data act on the topics and planning， content production， market distribution and operation and management of publishing production， so as to continuously enhance the competitiveness of publishing enterprises， provide the society with high-quality and abundant data publishing products and innovative services， and finally achieve the goal of high-quality development of publishing enterprises.

This study systematically analyzes the practices and trends of Elsevier Academic Publishing Group in leveraging data technologies to enable AI applications and product development. The analysis reveals a three-phase implementation framework. First, establishing robust data management foundations, Elsevier employs advanced data science technologies to organize, manage, analyze and utilize vast scientific literature data, constructing a “data house” for users, thereby laying a solid data foundation for technology-driven innovation. Second, by comprehensively applying data science technologies and AI technologies, Elsevier utilizes data technologies such as ontologies and knowledge graphs to empower AI applications and product development, facilitating the transformation from data to actionable knowledge and wisdom. Third, targeting key challenges in specialized domains, Elsevier develops knowledge production and analytical decision-making AI products based on domain-specific data platforms and advanced AI technologies, realizing the empowerment of data technology for AI product development. Through analyzing Elsevier’ s practical logic and action pathway of empowering AI technology utilization and product development via high-quality data management, thisstudy provides valuable references for the digital-intelligent transformation practices of academic publishing institutions in China.

Based on the perspective of Digital Interactive Services （DIS）， this study constructs a DIS model for the in-depth integration of publishing， focusing on the interactive collaboration between the content service chain and the infrastructure layer as the core framework. The study reveals the dynamic relationships and synergistic mechanisms between the two layers. On this basis， it proposes three primary models for the in-depth integration of publishing ： （1） infrastructure-supported horizontal integration， which optimizes publishing processes and resource allocation through intelligent data processing， decentralized distribution， and integrated user experiences ；（2） vertical integration of the content service chain， emphasizing full-process collaboration in content production， packaging， and dissemination to enhance value creation and user engagement within the publishing ecosystem ；（3） ecological integration based on the metaverse system， leveraging virtual-real integration and multimodal expression to build a sustainable development ecosystem for the publishing industry. 

This paper first provides a definition of text-based comic books and then analyzes their advantages and characteristics based on industry data. Subsequently，based on the Uses and Gratifications Approach，it introduces how to assess the value potential of text-based comic book publications from three dimensions ： functionality，emotionality，and sociability. Furthermore，employing the classic Lasswell’ s 5W Communication Model from communication studies，this paper briefly analyzes the communication pathways of text-based comic books， considering five aspects ： who，says what，in which channel，to whom，with what effect offering suggestions on how text-based books can effectively be transformed into comic versions.

 Firstly， this paper reviews the primary development characteristics of university presses across China， the United States， and the United Kingdom，Chinese university presses emerged as a formidable force after China’ s reform and opening-up. Through corporate restructuring， they gained status as market competitors. Following exploration and optimization in the digital era， they entered a phase of multi-tiered data operations， giving rise to data operation leaders. American university presses， with their spirit of breaking and innovating， have effectively addressed challenges such as the rapid declined of the traditional library allocation market， reduced university subsidies， and the constantly evolving academic publishing model under the dominance of digital technology. In the United Kingdom， the digital revolution and open access publishing model have given rise to a new wave of university presses， injecting fresh vitality into the imbalanced landscape of British university publishing. Secondly， it analyzes the different stages of data operation progress and their characteristic manifestations among university presses in the three countries. Progressive university presses have seized the new opportunities in data operation brought about by digital technology and open science. First-class university presses， after accumulating highquality content and brand equity， have entered a competitive stage of data operation. Leading university presses have advanced into a mature phase of data operation， transitioning from product development to ecosystem construction. Thirdly， it explores three influential factors driving data operation in university presses， a policy environment conducive to promoting and facilitating data operation， including tax subsidies， various forms of funding support， and professional assistance from university press associations， which effectively alleviate the manpower shortage and cost pressures; the accumulation of content and brand equity， which helps university presses establish competitive barriers; and excellent management capabilities coupled with an enterprising and innovative publishing spirit， providing institutional guarantees for the construction of data operation ecosystem. Finally， it proposes path recommendations for promoting data operation in Chinese university presses through three subjects ： for the policy level， expanding funding sources， strengthening funding project management， and offering targeted tax incentives ； for the university press level， seeking breakthroughs by identifying their own positioning and exploring co-collaborations; and seeking professional supports from university press associations.

From the perspective of new quality productive forces, this paper traces the evolution of AI-synthesized voice technology from its early stage of “mechanical sound” to the current phase of “human-like expression”, and explains how this transformation drives paradigm shifts in content creation. Based on the analysis of the subject-responsibility relationship in infringement activities, it constructs a framework for analyzing copyright infringement in AI-generated short videos from the behavior-consequence mapping perspective. The findings reveal several issues within the copyright protection ecosystem, including the liquefaction of legal boundaries, the detachment of “fair use”, and the imbalance between platform profit logic and copyright protection structures. Drawing on relevant domestic and international laws and cases, the study proposes a three-dimensional copyright governance framework of “Technology-Platform-Law”, along with concrete pathways such as embedding identifiable watermarks and emotion-filtering technologies, promoting intelligent hierarchical content review on platforms, implementing voiceprint-based copyright confirmation, and improving the global co-governance legal framework and institutional system.

Three common paths are summarized for topic selection and organization based on big data analysis，communication through conference platforms，and mobilization of editorial staff. Key bottlenecks and breakthrough strategies are analyzed under these three paths. The practical experience of SCIENCE CHINA Technological Sciences is summarized，and the effective contribution of topic selection and organization to the impact factor of the journal are explored，to provide reference and inspiration for the development of peer journals. Journal editors need to further explore and innovate，research more strategies for topic selection and organization，strive for broader academic discourse and brand influence，and contribute to promoting technological progress and academic exchanges.

The study conducts semi-structured interviews with 27 groups of parent-child families and core members of several children’ s presses to systematically analyze the development status of children’ s new media products in terms of key types，usage motivations，and technical characteristics. The study also delves into the problems facing current children’ s new media products，focusing on three dimensions ： content production，marketing mode，and service management. Based on this analysis，the study proposes several strategic recommendations， such as constructing a refined content creation ecosystem，developing a cross-platform promotion and sales system，and establishing a comprehensive service feedback mechanism. These strategies aim to enhance the overall quality of children’ s new media products and promote the orderly development of the children’ s publishing market.

 Firstly， this paper studies the application scenarios of AI in interactive narratives， revealing the unique advantages of intelligent media technology in intelligent generation， personalized interaction， and user participation. Secondly， focusing on technical support， market environment and user demands， it deeply analyzes the realistic conditions that prompt the transformation of e-books in the era of intelligent media. Finally， the infinite possibilities of future e-books are explored from three aspects ： form evolution， content innovation and industrial expansion， with the aim of providing e-book publishing institutions with coping ideas for future development trends. 

Social reading platforms have constructed an entirely new “fluid” reading environment

for public reading, marked by the flexibility of time, the dissolution of spatial constraints, and the micro-fragmentation of content. In this scenario, readers increasingly favor a “nomadic” reading experience, leading to their thinking and behavioral patterns becoming more fragmented and individualized. Individual readers establish dispersed communities of shared interests with other readers and gradually become immersed in the temporary sense of identity that this connection engenders. While socialized reading has established a new reading ecosystem, it also gives rise to challenges such as the shift in reading focus, the weakening of logical coherence in reading behavior, and the diminished value of reading feedback, all of which impact reading effectiveness. To mitigate these issues, platforms should guide users toward deeper engagement with core reading content by enhancing the adaptability of book presentation formats, organizing thematic in-depth reading activities, implementing reward systems, streamlining operational pathways, and integrating one-click social sharing options.

 

Based on the historical periods of “from the late Qing Dynasty to the Republic of China， the early days after the founding of the People’ s Republic of China， since the reform and opening-up， and from 2010 to the present”， the study reviews development process of science fiction novel publishing in China， and holds that there are mainly the following problems right now. It is rather difficult to cultivate science fiction talents， and the number of writers with high market appeal remains limited; the publishing model and marketing model still need to be further expanded and diversified; there are limitations in the expansion of IP based on science fiction content. Subsequently，countermeasures and suggestions are put forward from aspects such as establishing a relatively complete mechanism for cultivating science fiction talents，establishing characteristic science fiction publishing models and utilizing emerging technological means to expand book marketing models， and publishing institutions should play an active role in constructing the science fiction industry ecosystem and building copyright ecosystem. 

In the contemporary context of globalization， digitalization and networking， the overseas communication of national image in the process of “going out” of Chinese publishing has unique theoretical logic and practical characteristics. The theoretical logic reveals the theoretical inevitability and internal regulation of China’ s publishing “going out” to spread the national image， which is mainly reflected in the following aspects ： symbolic logic enables the media presentation and multiple expression of the national image by means of ideographic，coding and narrative， and with the help of symbolic characteristics； carrier logic relies on material representation， content form and circulation channels to build the material and channel basis for the dissemination of national image； the audience logic has laid the audience foundation for the dissemination of national image from the three dimensions of reader group， pluralistic characteristics and reading effect. The deep embedding of digital technology also makes this kind of communication show unique dynamic characteristics ： the theme presentation has changed from single narrative to multi-dimensional expression， the content symbol has realized the transformation from traditional to modern， the communication subject has changed from government led to multi subject collaborative creation， the narrative logic has changed from interpretation dependence to discourse consciousness， the communication channel has expanded from single path dependence to multiple integration symbiosis， and the audience positioning has changed from broad coverage to precise focus. The presentation of these features points out the driving direction and future space for the in-depth intervention of digital technology， and also provides a new perspective and method path for relevant theoretical research and overseas practice， which is conducive to improving the international communication ability of Chinese publishing and the overseas communication efficiency of the national image. 

Guided by situated cognition theory, this paper analyzes the contextualized pathways of digital reading cognition: socio-historical-cultural contexts, digital technological contexts, and bodily experiential contexts. Based on the contextual characteristics of these three pathways ： embeddedness, virtuality, and embodiment—an evolutionary mechanism for the interaction between digital reading cognition and specific contexts is proposed from the perspectives of social cognition, technological tools, and bodily experience. The embeddedness of socio-historical cultural contexts provides a foundational force that shapes digital reading cognition; the virtuality of digital technological contexts drives the development of digital reading cognition; the embodiment of reading experience contexts illustrates the adaptation of digital reading cognition. Finally, grounded in cognitive agency, a practical pathway for digital reading cognition to construct reading contexts is outlined. Embeddedness highlights the holistic construction of reading cognition toward digital reading infrastructure; virtuality facilitates the creative production and internalization of digital content by reading cognition; embodiment reinforces the preference of reading cognition for irrational factors such as interest, imagination, and insight.

Drawing on the theoretical logic of new structural economics， which emphasizes “comparative advantage in determining development paths”， this study conducts in-depth interviews and data analysis of 45 educational publishing enterprises to examine the causes of position solidification in the digital publishing value chain and possible upgrading paths. The findings indicate that publishers are situated in three distinct stages of the value chain ：“embedded”，“expansion”， and “leading”. Most publishers face upgrading dilemmas within their respective stages due to weak endogenous capacity， limited capital surplus， and insufficient R&D investment. In contrast， some publishers with similar factor endowment structures have achieved staged breakthroughs， primarily by developing dynamic capabilities in collaborative decision-making， user analysis， and supply-demand coordination.

This paper examines the historical context, translation activities, publication of works, and cultural dissemination of the translator group of Chinese Diplomatic Missions in Japan. It highlights how their translation and publication activities significantly informed the Qing government’ s diplomatic decision-making toward Japan, and reveals that this group, amid the shifting power dynamics between China and Japan during the Meiji Restoration era, pioneered new perspectives in Japan studies within both official and intellectual circles of the late Qing dynasty, ultimately exerting a profound and lasting impact on modern Sino-Japanese relations.

This article explores a comprehensive discussion on the publications of the Oriental Book Company during the Republic of China period, including Hu Shi Wencun, Duxiu Wencun, Menghe Wencun, and other Wencun editions. The research focuses on the following aspects, such as the general situation of Wencun which typically refers to a selected collection of works by a particular writer or scholar, the subjectivity of editors and publishers, the “super attached texts” of various Wencun editions, the royalty problems of Wencun editions, and the value or significance of Wencun editions. The author states that the above Wencun editions, the unique form of publications, should be the great and special contribution made by the Oriental Book Company. The editor and publisher Wang Mengzou played a special planning and organizing role in the publication process of the selected works, and the Oriental Book Company did not intentionally embezzle the author’ s royalties when facing operational hardships. The final conclusion is that these Wencun editions are not only a good summary of the early New Culture Movement, but also the most important achievements of the New Culture. Their publication had a great impact at that time and is of great value for future generations.

This paper first introduces the development context and functional value of emergency rescue books. Secondly, it elaborates on the logical mechanisms of emergency rescue book design, specifically including the interpretation and editing effect of emergency rescue information, the interesting linkage effect of disaster prevention and relief demonstrations, the material metonymy effect of disaster perception rhetoric, and the cumulative effect of risk prevention experience. Based on these mechanisms, it delves into the advantages and characteristics of these mechanisms in specific design practices. Furthermore, from three perspectives: targeted selection of reading audiences, integrated collaboration between arts and sciences, and derivative integration of cultural and creative dimensions, this article analyzes the optimization path for emergency rescue book design, providing countermeasures and suggestions for the innovative development of emergency rescue book publishing design. 

Individuals’ acceptance and use of technology directly influence the diffusion of new technologies and industry development. Generative artificial intelligence is profoundly reshaping the ecosystem of the publishing field，placing new demands on practitioners’ technological adaptation capabilities. Through integrative analysis of relevant empirical investigations and industry cases，this study systematically examines the adaptation challenges faced by publishing practitioners in the context of technological empowerment from three dimensions ： tool adaptation，normative adaptation，and identity adaptation. Based on a systematic analysis of these adaptation challenges，the research integrates adaptive structuration theory with publishing practices to construct a systematic response framework centered on the constructive interaction of three structural sources. It proposes pathways to deepen the integration of technology into publishing practices by optimizing technology platform integration，strengthening organizational empowerment systems，and improving industry ethical infrastructure，thereby facilitating practitioners’ technology acceptance and adaptation. This study expands the application boundaries of adaptive structuration theory in the digital publishing domain，providing an integrated theoretical perspective and practical reference for promoting high-quality technology integration in the publishing industry.

Employing niche theory as the analytical framework， this study focuses on the niche reconstruction of Chinese university presses in the context of digital transformation. First， it analyzes the four characteristics of university presses ： dual-track resource acquisition， dualfunction orientation， deep embeddedness of relational networks， and performance evaluation that needs to respond to the demands of multiple stakeholders. These characteristics constitute the internal constraint for their transformation. Second， it sorts out the external competitive landscape. Among them， commercial digital content platforms achieve niche monopolization through resource aggregation; educational technology enterprises promote niche fusion by means of scenario embedding; and traditional commercial presses carry out niche innovation relying on market agility， thereby exerting external pressure on university presses. Finally， it proposes three reconstruction strategies， namely defensive， offensive， and symbiotic strategies. The defensive strategy safeguards the core niche in academic publishing through technological protection and institutional advantages; the offensive strategy expands the value space based on cutting-edge technological breakthroughs; and the symbiotic strategy broadens niche boundaries by virtue of cross-subject collaboration. It indicates that successful niche reconstruction must match the technological and institutional endowments of presses， while the focus of future competition will lie in the control of standards. This not only clarifies the digital transformation path for university presses， but also provides Chinese solutions for the publishing industry to achieve a balance between technological innovation and compliance.

The publishing industry widely anticipates that AI will empower traditional publishers to achieve digital transformation. Yet this technological optimism obscures the unequal distribution of benefits and the struggle for dominance triggered by the entry of diverse stakeholders—led by technology companies—into the publishing sphere. Drawing on the theoretical framework of sphere transgressions， this study critically examines how technology companies erode the autonomy of publishing， leveraging their technological advantages. Their transgressions have evolved from content distribution to content gatekeeping and ultimately to content production， shifting from peripheral intervention to deep structural reshaping of the industry. Under the prevailing discourse of “digital-intelligent empowerment”， publishers face increasing dependence on tech companies， a redefined industrial logic， and a crisis of dominance—becoming the “nourishment” for technological expansion and the “scaffold” for their own displacement. To address these risks， the study recommends establishing fair benefit-sharing mechanisms among stakeholders， strengthening the coordinating role of publishing associations， and initiating “counter-transgressions” strategies that leverage publishers’ content resources. 

By analyzing the materiality of book components such as paper, ink, and binding, and by seeking “sensory evidence” from tactile, olfactory, and visual perspectives, this study argues that the interaction between the material properties of books and sensory experiences generates meaningful connections and influences the production of meaning. Tactility serves as the source of mediated reality in reading, olfaction extends the sensory dimensions of books, and vision forms preconceived experiential frameworks. A perspective on book publishing based on materiality and iconicity was proposed, where material elements provide sensory experiences and influence meaning generation. 

The research focuses on the relationship between Zhang Zhidong and Guangya Book Bureau, analyzing it from four aspects: in terms of the establishment background, Guangya Book Bureau served as a platform for Zhang Zhidong to disseminate the wisdom of ancient philosophers, continue the Qing Dynasty’s governance philosophy of “upholding the fundamental principles of the country”, and implement his advocacy of “practical application in governing the country” in Guangdong. In terms of organizational structure, he skillfully engaged in dialogue with local academic traditions, employing former students and officials while also incorporating the “Dongshu School” to establish a model of “interaction between politics and academia”. In terms of publishing content, the focus was on historical classics in Qing dynasty, highlighting the characteristic of “using history to inform politics” and reflecting his academic orientation of “practical application in governing the country”. In terms of power operation, the rise and fall of the Guangya Book Bureau was closely related to Zhang Zhidong’s political career, gradually declining after his departure from office. The research specifically demonstrates the decisive shaping role played by local governors in the late Qing Dynasty on Guangya Book Bureau , the key role of local academic traditions and academic resources in the operation of Guangya Book Bureau, and the deep interaction between publishing and politics. 

This paper explores the multidimensional impacts of new quality productive forces on the career development of scientific journal editors and proposes corresponding pathways. Firstly， it analyzes how， driven by new quality productive forces， the editor’ s role needs to shift from the traditional “information gatekeeper” to a composite “promoter of technological innovation”“facilitator of industrial development”“integrator of cross-disciplinary knowledge” and “leader of industry transformation” . This shift imposes new demands on editors’ knowledge structure， core skills， and thinking paradigms， particularly emphasizing technological application abilities， cross-disciplinary knowledge integration capabilities， and innovative agile thinking. Secondly， based on the needs for role transformation and competency upgrading， a systematic career development path framework is constructed across three interconnected levels： individual， publishing unit， and industry. At the individual level， the focus is on continuous skill enhancement， positive mindset adjustment， and effective network expansion. At the publishing unit level， emphasis is placed on building precise training systems， implementing innovation-oriented performance management reforms， and fostering an organizational culture that nurtures innovation and collaboration. At the industry level， it advocates for establishing highlevel communication platforms， unifying and dynamically updating professional standards， and optimizing resource allocation to support talent growth. The study aims to provide references for individual editor development， institutional talent strategies， and industry policies in the context of new quality productive forces. [Key words] New quality productive forces Scientific journal editor Career development Role transformation Innovation-driven

Given the practical need of China’ s publishing industry to transform and upgrade from digitalization to digital intelligence， this study employed the online survey method to collect and sort out the information related to the recruitment of publishing talents released on recruitment websites. The characteristics of the demand for publishing professionals are analyzed from aspects such as job types and educational requirements， professional abilities and comprehensive qualities， and disciplines. Based on the competency model， an innovative model for cultivating publishing professionals is proposed， namely enhancing digital intelligence literacy， enriching practical experience， improving the knowledge structure， and promoting the construction of an independent knowledge system of the publishing discipline with Chinese characteristics， which is beneficial to the practice of responding to the demands of publishing professionals in the digital intelligence era. 

The global outbreak of COVID-19 has constituted a historical turning point for the cross-cultural communication of Traditional Chinese Medicine （TCM）. In the process of building a “global village” health community, TCM, as the wisdom crystallization inherited by the Chinese nation for thousands of years, can promote economic and trade activities and serve global health. Meanwhile, TCM publications, as knowledge carriers and cultural exchange media, can carry forward outstanding traditional Chinese culture and enhance cultural identity. Through an in-depth analysis of the current situation of TCM publications’“going global”, it is found that although certain achievements have been made, there are also many problems, such as the homogenization of forms, the lagging of narrative paradigms, the weak adaptability to the audience, and the mismatch between policy supply and demand. To break through the dilemma, a series of targeted optimization paths can be adopted, including precisely selecting topics in line with international demands, improving translation quality, innovating publication forms, building new scenarios for knowledge dissemination, creating TCM cultural IPs, developing a new media science popularization matrix, utilizing policy resources, and broadening international channels.

The knowledge service value chain of publishing enterprises mainly consist of three major links ： knowledge production， knowledge dissemination and knowledge consumption. Driven by artificial intelligence technology， Chinese publishing enterprises continuously innovate in content， technology and systems. In this process， the value chain of publishing enterprises is continuously optimized， and moves towards the construction phase of the knowledge ecosystem value chain. In the new development stage， publishing enterprises aim to “reconstruct the connection between human and knowledge”. By upgrading publishing products and services， as well as enhancing their position， publishing enterprises use artificial intelligence technology to drive the knowledge service value chain to the high-end upgrade. First， optimize value links to reduce costs， and increase the value of publishing knowledge service products. Second， embed the publishing knowledge service value chain into the knowledge ecosystem， upgrade the functions of publishing knowledge services， and develop an embedded knowledge service economy. Third， achieve cross-link collaboration in value links， enhance the competitive advantage of the knowledge ecosystem value chain by the integration of digital economy and physical economy， and cultivate three important dynamic value creation capabilities of value discovery， value realization and value optimization.

This study is based on the theory of value co-creation， analyzing the institutional， technological， and industrial coupled value co-creation ecological framework formed by publishing institutions as the value center， collaborative creators， technology providers， channel operators， and end-users. The value innovation mechanism of publishing institutions reveals that the unique publishing value proposition and resource integration are the core， publishing knowledge searching and participation in creation are the source， and digital publishing service capabilities and industry docking capabilities are the value-added points. By enhancing the value proposition and resource integration capabilities of characteristic publishing， highlighting the demand for co-creation value， improving the ability to search for publishing knowledge and participate in co-creation to achieve value complementarity and linkage， strengthening the integration capabilities of digital publishing services and industrial resources， and reshaping the path of dynamic co-creation value， this study provides a research framework that combines theoretical explanatory power and practical operability for publishing institutions to break through the bottleneck of value growth.