Through historical research and analysis of the dissemination process of the ancient Chinese agricultural book The Farming and Weaving Map in Japan. Examining how it spread to Japan through the“ Maritime Silk Road” , and was gradually altered into the form of farming drawing such as“ four-season farming pictures” and“ silkworm Farming and Weaving Pictures”with its own characteristics. Research has found that the process of the transmission of The Farming and Weaving Map to Japan was a fusion of Zen culture and the shogunate culture of the Muromachi period in Japan. The cultural intention of the implied meaning of the technical education and the dissemination of orthodox symbols in the Farming and Weaving Pictures was weakened. The aesthetic function was amplified. By transforming the The Farming and Weaving Map into a Japanese art piece, it connects the power control of Zen temples and shogunates, highlighting the cultural taste of the rulers and achieving cultural change. This transformation not only inherits the symbolic meaning of harmonious coexistence between humans and nature, but also endows Japans farming pictures with a stronger religious connotation in cultural imagery.

The development of children’ s book publishing in Japan after World War II can be divided into four stages: the initial period（ 1950s—1970s）when publishers, industry organizations and other stakeholders relied on flexible sales methods to expand the children’ s book market, the exploratory period（ 1980s—1990s） when they attempted to break through the dilemmas of“ being away from books” based on their own concepts and resources, the mature period（ 2001—2010） in which they both collaborated to create a good reading environment and launched differentiated competition, and the innovation period（ 2011—）, in which attention was paid to the development and transformation of childrens books’ added value. From the development history of children’ s book publishing in Japan can extract the characteristics of multi-collaboration to create a good publishing environment, follow the readers’ movement to realize multi-scenario marketing, grasp the trend to ensure the innovation, and provide inspirations for China’ s children’ s book publishing to create a favorable publishing environment, match the sales channels and enrich the categories of children’ s book.

Taking the perspective of interality， this article analyzes the logic of the relationship between different modes of content production in terms of cross-scene interaction of subject participation， cross-textual extension of textual connectivity， and cross-modal intermingling of media interconnectivity. Based on this， this article discusses the operation mechanism of“ AIGC+” virtual reality media content production from the six aspects of content creation， content packaging， market creation， data transmission， distribution service and user interface in conjunction with the Digital Creative Interactive Service Model. Finally， this article proposes specific strategies for constructing an operational guarantee system from the aspects that responsible innovation is an important cornerstone for sustained innovation through AIGC， platform thinking is an important bridge for connecting resources of all parties， digital literacy is an important guarantee for the development of data productivity， and ecological concept is an important lead for sustainable and healthy development. 

The functional extension of journal editors from content gatekeepers to academic agents，is in line with the trend of the times. The path is to build an academic communication platform， track academic frontiers， and participate in value co creation. Editors should gradually shift from behind the scenes to in front of the stage， expanding their functions on the basis of being good gatekeepers， and providing academic agent service， in order to integrate academic resources， meet the needs of serving society. To become a qualified academic agent， editors need to create knowledge service scenarios， lead academic directions， leverage the effectiveness of knowledge dissemination， and build academic communities， promote the transformation of innovative ideas into productivity， facilitate the transformation of knowledge value， realize research achievements to serve society.

Based on the qualitative research method and grounded theory, nine main categories have been extracted and summarized, including“ the improvement and optimization of intelligent content generation, the acceleration and upgrading of industrial production efficiency, the delivery and dissemination of personalized customized content, the formulation of integrated publishing channel strategies, the analysis and insight of commercial market data, the development and innovation of new business models, the transformation and reorganization of organizational structure and processes, the maintenance and creation of brand core values, and the consideration of legal and regulatory ethical risks”, as well as one core category of“ transformation and upgrading of traditional publishing enterprises”. Based on the analysis of the typical relationship structure between the main categories and the core category, as well as the logical relationship between categories, a theoretical model of generative artificial intelligence is constructed to empower traditional publishing enterprises to transform and upgrade effectively. The model reveals that how to better empower the productivity improvement of the backend and the creation of new value in the frontend with generative artificial intelligence models is the key to the transformation and upgrading of traditional publishing enterprises.

The paper provides a concise overview of the introduction of the modern concept of“ publishing” from Japan to our country and compares the differences in this concept across China， Japan， the United Kingdom， and the United States. It dissects the connotation and extension of the“ publishing” concept during three stages of development in China， asserting that the evolution of the concept is a consequence of practical development， exhibiting trends towards industrialization， a reduction in technological emphasis， and an intensification of ideological and cultural attributes. Comparing the connotations of the“ publishing” concept between eastern and western contexts， and grounded in Marxist philosophical thought， the paper argues that a significant characteristic of the contemporary“ publishing” concept is cultural subjectivity， which is evidenced in cultural selection， cultural processing， cultural innovation， and cultural exchange. The editorial phase is identified as the pivotal link in the publishing chain， with editors being the key contributors to cultural subjectivity. 

The analysis evaluates the advancements and limitations of the“ research object theory” and“ presupposition theory” in constructing the ontology of digital publishing. Utilizing an integrative theoretical construction method， this study introduces the theoretical framework of“ being-beings” in digital publishing. It discusses the research object and presupposition as two core elements of the ontology of the digital publishing discipline. The research object is identified as the“ beings” of the digital publishing discipline， specifically digital publishing activities. The presupposition is clarified as the“ being” of the digital publishing discipline， which is the original state of“ digital technology-publishing”. This original state encompasses and transforms into various digital publishing behaviors and phenomena， manifested through the digital publishing activities， the“ beings” as the“ sum of behaviors and phenomena”， while it itself remains vague. Furthermore， the study systematically explicates the“ digital technology-publishing” original state through four elements ： driving forces， new forms and structures， value creation activities， and publishing development.

Publishing integration development is a derivative of media convergence and a specific deployment of media convergence in the publishing field. From the logic of the manufacturing industry to the logic of the service industry， entering the era of digital intelligence， publishing integration development has shifted from media oriented to de media oriented in media cognition， from pursuing quantity expansion to pursuing quality refinement in goals， and from technology worship to technology examination in technology attitude. This article uses two deconstructive approaches to break down the Publishing integration development in the digital age into content integration， form integration， channel integration， and system integration. The actor network of publishing integration development is abstracted as the government as the promoter， the publisher as the practitioner， and the audience as the power source. Finally， an evaluation index system of publishing integration development in the digital age is constructed， including 1 major goal， 4 major criteria， and 15 operational indicators. 

The study aims to explore the factors affecting teenagers’ willingness to use e-books， in order to guide students to read e-books actively and effectively. This paper took junior high school students in the urban area of Nanning， Guangxi as the research object， made use of SPSS 24.0 and AMOS 24.0 to statistically analyze data from 582 valid questionnaires， and established a factor model of the students’ willingness to use e-books based on the UTAUT model， they were concluded that among the three factors of internal demand satisfaction， except for social satisfaction， which had no significant impact on perceived value and willingness to use， content satisfaction and pleasure satisfaction both had a significant direct impact ； meanwhile， perceived ease of use， perceived price， and social impact had a significant impact on willingness to use ； perceived value played a partial mediating role in the impact of various variables on willingness to use. Based on these validated relationship in the e-book reading of these junior high school students， targeted recommendations for promoting e-book reading for junior high school students have been proposed to stakeholders such as e-book publishers， information resource management agencies， schools and parents.

From the perspective of meeting the needs of students’ adaptive learning， immersive learning， intelligent tutoring， and teachers’ analysis of students’ learning situation， intelligent recommendation of resources， and intelligent teaching assistant， this paper expounds the three-tier architecture model of digital textbooks from the perspective of digital transformation of education， namely， the “data layer”“service layer”“application layer” . Relying on core services such as “knowledge mapping” “environmental perception”“artificial intelligence” “cloud computing”， a highly cohesive and loosely coupled functional application system for digital textbooks is built through five functional tools， namely “effectiveness”“information”“scenario” “evaluation”“Cognition” . Make the digitalization of teaching materials change from rich media of resources and digitalization of information organization to intelligence based on knowledge engineering. Digital teaching materials should meet the needs of the transformation and development of education informatization， and develop from providing teaching content as the main basis to providing functions and tool systems with more educational and teaching value.

This study analyzed the research methods， research topics and knowledge diffusion of 441 highly cited papers published in 9 journals of publishing science indexed by Chinese Social Science Citation Index（ CSSCI） from 2013 to 2023. The results suggest that the commonly used research methods in highly cited papers include critical thinking， case study， survey， content analysis， etc. Methods such as in-depth statistical analysis and bibliometric analysis are also employed to examine the issues in publishing science. The research methods show a diversified trend and a variety of methods are adopted in publishing science. The research topics of publishing science are distinctive and respond to the concerns of the times and the industry. The research methods have on impact on the research topics. The knowledge diffusion breadth of the highly cited papers is wide， and the knowledge diffusion intensity varies among different fields. Diversified research methods could improve the influence of publishing science on other disciplines， and strengthen the knowledge communication among different fields.

Combining the knowledge of cataloging and institutional history， the paper proves that the book was written between the end of Emperor Wu and the beginning of Emperor Cheng of the Western Han Dynasty， and that the author was an agricultural lieutenant with the surname Yin in the northern part of the country， thus clarifies the information of the book. The paper sorts out three communication paths of Yin DuWei， which include recording， citation and annotation， points out the difficulties of the book’ s dissemination dilemma in the sense that its content is scattered and its reputation still exists， and analyzes the reasons for the ineffective dissemination of Qin-Han agricultural books from the three aspects of the elitism of the dissemination audience， the duality of dissemination content， and the restriction of the effect of the dissemination medium， then highlights the important influence of the dissemination mode on the survival of the agricultural books.

Supporting the high-quality development of the publishing industry and contributing to the establishment of a powerful nation of publishing are both the objective demands for setting up university publishing think tanks and the fundamental value of building publishing discipline. Knowledge service serves as a common practical pathway for both the development of university publishing think tanks and the discipline construction of publishing. To build highquality university publishing think tanks， it is essential to uphold the correct value orientation， fully leverage the advantages of universities in academic innovation， talent cultivation， talent mobility and social services， and effectively utilize the disciplinary expertise of publishing to strengthen theoretical innovation and knowledge production in the publishing profession. Furthermore， it is crucial to foster close ties between industry， academia， and research， enhance international cooperation， and establish a robust institutional guarantee system for university publishing think tanks. 

This paper starts from the study of the materiality of media， focuses on the study of books， retraces and summarizes the classical views of different schools of thought on books， the attention to materiality in the study of books has generally shown the stages from highlighting the material form of the text， to looking at the material form of the text and its significance， and then to paying attention to the materiality of the book. On this basis， it proposes possible paths for the current study of books to turn toward materiality ：first， focusing on the physical properties of books and the materiality of their re-creation in publishing practices; second， placing books in “relations” and examine books as“ mediators”；third， to adopt a structuralist perspective and explore the relationship between book publishing or material technology and the progress of social civilization.

Research has found that vocal reading activities in China can be traced back to ancient times. From the perspective of the relationship between body and reading， audio reading presents four evolutionary stages ： ritualized reading， mobile reading， independent reading and interactive reading. The body presents functions of text， access， companionship， and perception， which subsequently drives the relationship between body and reading from unfamiliar to interactive. Based on the current practice of audio reading， the article proposes that audio reading should return to the body， create an immersive reading space， fully cover the access scene of the body， shape a virtual avatar to accompany vulnerable groups， and further promote the interaction and upgrading of the body and audio reading.

This paper briefly reviews and comprehends the development history and current situation of Korean webcomics. Then, it analyzes and summarizes the overseas publishing and dissemination strategies of the Korean webcomic, including expanding the copyright operating entities, constructing the value chain of domestic and overseas platforms, providing diversified platform service strategies, mobilizing readers to participate in translation, and diversifying the development of copyrighted contents. Afterwards, this paper puts forward suggestions for the overseas publishing and dissemination of Chinese webcomic from the aspects of stimulating the vitality of platforms and improving the content output capacity, strengthening platform cooperation to expand overseas dissemination channels, enhancing the path of IP development in all dimensions, focusing on the acceptance of overseas audiences and cultivating professional translation talents.

This paper takes Sage， an American academic publishing corporation， as an example to explore and answer the following three questions ： the American publishing group adapts their digital transformation strategies to thrive in the digital era； improves the speed of academic journals publishing through digital submission， review， publishing； promotes academic journals through various digital means and tools in the current digital age， so as to effectively improve its visibility and influence. This paper aims to provide Sage’ s valuable experience for the digital transformation in publishing and advocating of academic journals to China academic journals.

The Fairy Tales series edited by Sun Yuxiu is a children’ s series published by the Commercial Press in 1908， which pioneered the publication of children’ s books. In editing， he strives to achieve the unity of compilation and rewriting， integrates Chinese and foreign literary materials， creates works suitable for children’ s reading， effectively makes up for the lack of textbooks and traditional reading materials， and explores the path and direction of new people and new culture. Behind the editing of children’ s books， Sun Yuxiu’ s exploration and practice of modern children’ s literature is also carried， which provides possibilities and ideas for the reform of modern children’ s literature.

Taking root in the core element of knowledge clarifies the norms and instrumental values of the beliefs that knowledge possesses. It is made clear that the thought and cultural knowledge provided by the theme publishing knowledge service should be confirmed by thinking and practice， and it should be internalized into the inner belief of the people， so as to guide practice and realize the ideological and political education function of unifying thoughts and gathering strength. Combined with the practical results of knowledge service， it makes full use of the characteristics of diverse integration， intelligent service and sharing personalization， to match the adaptation of theme publishing knowledge service with the thought and cultural knowledge needs of the people. It also helps the theme publishing to simplify the complex and enhance the affinity and attractiveness of themed reading. Through the efficient knowledge supply of theme publishing knowledge service to cultivate national spiritual beliefs can help people enlighten wisdom and enhance wisdom， in order to guide life practice and better gather strength the publicity of the thought and cultural work in the new era.

Based on the privacy management theory， this study adopts the in-depth interview method to reveal individuals’ management practices regarding the privacy boundaries of digital reading traces from three progressive levels， namely privacy boundary recognition， privacy boundary coordination， and privacy boundary balance. It promotes an understanding of the dynamic relationship between individual reading behaviors and social reading interactions in the digital reading era. The study finds that privacy boundary recognition is mainly identified according to three types: users’ privacy sensitivity， the affordance of platform technologies， and the social publicity of reading. Privacy boundary coordination is negotiated through the degree of relationship， the attributes of traces， and the principle of reciprocity. On this basis， the study reflects on the hidden concerns caused by the out-of-control coordination of digital reading traces privacy boundaries and proposes optimized paths such as the privacy boundary management mechanism under the refined segmentation of social relationships， the deidentification-based classification and dilution mechanism for digital reading traces， and the multi-level negotiation mechanism for the visibility degree of digital reading traces.

Based on the theory of cultural intermediary， this paper analyzes the intermediary work process of marketing editors through 30 marketing notes， sums up its underlying logic， and points out that marketing editors are dynamic， creative and professional cultural intermediaries， they strategically balance the mixed logic of aesthetic logic and market logic， and adhere to the career ideal of making the bestseller. Hence， we must attach importance to their cultural intermediary value and enhance their professional status. 

This study adopts a keyword-based approach and builds a corpus that collects 5515 internet text units about“ wanghong”. By using high-frequency word statistics and semantic network analysis, it aims to understand the nuanced and changing meaning of“ wanghong” in the Chinese internet context. Through critical discourse analysis, it explores how“ wanghong” is interpreted and applied by multiple subjects in political, cultural and economical practices. It has found that“ wanghong” serves as a“ vessel” brimming with diverse content and meaning. In the discourse of social development, wanghong is regarded an ideal societal vessel. It also plays a significant role in knowledge dissemination as a cultural vessel. In commercial practices, “wanghong” has evolved into a vessel encompassing fans, money, and passion. Furthermore, it reflects various social concepts, including consumerism, postmodernism, patriarchy, and the different notion of“ public” in China and the West.

Taking the seven more mature journal cluster networks in China as the research subjects, this study employs methods such as web survey and statistical analysis to investigate their menu navigation, columns, functions, and knowledge services. It summarizes their common characteristics and distinctive features and derives lessons that can be learned by individual journal websites. The results reveal that the common features of the sample journal cluster network construction mainly include: focusing on one-stop resource retrieval, emphasizing article promotion, paying attention to the integration of literature resources, focusing on subject information services, integrating new technologies to expand the forms of journal dissemination, emphasizing the reporting of development dynamics within the cluster, and having distinct website function settings. Their main characteristics lie in: providing users with diversified services and academic exchange platforms; integrating resources to offer various databases and scientific research data services; incorporating AI technology to enhance user experience; and showcasing the journal’ s editorial philosophy and editorial style. Single scientific journal website construction can draw lessons from aspects such as highlighting key and distinctive functional modules in layout, innovating literature service models, implementing differentiated publicity and promotion strategies, creating a platform for gathering subject information, promoting journal transformation through knowledge services, and cultivating talents for good content operations.

Based on the fundamental characteristics of new quality productive forces， which are“ aimed at development， dominated by innovation， and guided by high technology， high efficiency， and high quality”，conducts a comprehensive examination of the talent management system in the publishing industry and the shortcomings and pain points in each aspect， aiming to establish a new model of talent management that is suited to new quality productive forces. Firstly， through a comparative analysis of different stages of productive force development， explores the new requirements imposed by new quality productive forces on talent in the publishing industry. Secondly， extracts four key attributes of the new state of talent in the publishing industry ： innovation-driven， data-powered， comprehensive ability， and humanmachine collaboration. Lastly， proposes specific talent management measures from three aspects ： recruitment and attraction， cultivation， and incentives， and on this basis， constructs a new model of talent management in the publishing industry under the background of new quality productive forces. 

This paper studies the effect of cultural distance on publication export trade in China on empirical study， by the data of UN Comtrade database and cultural dimension data of Hofstede. It introduced GDP per capita as regulated variable， and explored the regulated effect of economic development level. The research showed that cultural distance increased the transaction cost and uncertainty， and decreased transaction scale， extent and depth， and negatively correlated to the publication export trade. And economic development level positively regulated the relationship of cultural distance and publication export trade， which reduced the negative effect of cultural distance to the publication export trade. In the future， we should focus on both cultural and economic factors to implement differentiation strategy of production， export， and promotion on publication export trade in China， according to the different type of countries and areas based on cultural and economic characteristics.

This study starts from the contradictions and confusions brought by digital technology to the publishing industry. Based on the application results of artificial intelligence as a general technology and its inspiration to the publishing industry， this study discusses how to use artificial intelligence to transform the traditional publishing industry into a new quality productivity， how to create a new type of cultural enterprise， etc.， and carefully explores the possibility and reality of artificial intelligence and the new quality productivity of publishing， hoping to trigger more thinking and discussion in academia and industry on artificial intelligence and the new quality productivity of publishing and even the management of the publishing industry.

This paper makes an in-depth theoretical explanation and practical discussion on the humanistic feelings and social responsibility of publishers. On the basis of defining the connotation of the concept, it emphatically analyzes the pursuit and respect of culture, knowledge and human spirit in humanistic feelings, and the sense of responsibility and mission of the society in spreading scientific and cultural knowledge and leading social progress. Through the publishing practice cases, the paper fully elaborated how publishers showcase humanistic feelings and social responsibility in the selection of topics, editing and satisfying readers’ needs. Finally, the paper systematically summarizes the important role of humanistic feelings and social responsibility in improving the new quality productivity of publishing. 

Based on the perspective of policy tools， a systematic analysis is conducted on the policy texts of nationwide reading in China. After sorting out their basic information， the policy texts of nationwide reading are divided into X-Y-Z dimensions and cross analyzed. It has been found that the current choices of policy tools for universal reading are becoming more diversified， but the allocation of policy combinations still lacks systematicity; the theme of national reading policy tools presents comprehensiveness， but the application of policy structure is still unbalanced and reasonable; the participation of public reading policy tools is constantly diversified， but the coordination of policy entities still needs to be strengthened. Therefore， it is necessary to optimize the structure of public reading policy tools and improve the policy application system; strengthen the coordination of the main body of the national reading policy and enhance the operability of the policy; enrich the elements of national reading policy content and promote policy orientation and inclusiveness.

Based on a comprehensive analysis of the new dynamics in digital publishing, and considering the transformation and development of publishing houses, some crucial factors are proposed: optimizing organizational structures; innovating assessment mechanisms; implementing formal systems and regulations; cultivating and building talent teams. The design of the organizational structure and the planning of the “battle formation” lay the foundation for efficiently responding to external demands; innovative assessment mechanisms enhances internal capabilities and promote collaborative co-existence; the establishment of formal institutions ensure the normativity and flexibility of organizational operations; talent cultivation provides a continuous stream of motivation for the sustainable development of the organization. Through the organic combination of these four aspects, publishing houses can achieve efficiency, innovation, and sustainable development in the new dynamics of digital publishing. 

Based on the data of key publication project topics for theme publishing from 2012 to 2023, using Python software and Jieba text mining technology to perform frequency statistics on the keywords of long-term theme publishing project topics, this paper analyzes the development trend and era characteristics of theme publishing project topics. It has found that topic selection for theme publishing projects has shown three characteristics in recent years: firstly, multidimensional trend of the theme, which emphasizes not only the node dimension but also the macro and eternal dimensions; secondly, while focusing on the political nature of theme publishing, the perspective expands to all aspects of social life surrounding the central work; thirdly, while focusing on the theoretical aspects of theme publishing, various textual forms should be utilized to emphasize the acceptability of theme publishing. The conclusion provides certain reference value for the top-level design of theme publishing and the application of theme publishing projects by publishing houses.

The integrated development of ethnic publishing and theme publishing shows a trend in following aspects ： with the strong support of the central and regional policies， the concept of integrated development has been continuously enhanced ； based on minority topics， the theme publishing nature has been strengthened ； multi-subject participation， the theme publications of minority language version have been co-published ； taking public cultural services as hubs， carrying out the theme reading promotion. However， there are still some problems such as insufficient integration of theme publishing and national characteristic topics，“ strong public welfare and weak market” of ethnic publishing units， insufficient of“ Going abroad” of ethnic theme publishing and reading promotion services on readers’ characteristics. In order to promote the high-quality integrated development of ethnic publishing and theme publishing， we should enhance quality awareness to distinctive ethnic theme publishing products， strengthen the market consciousness to optimize the operation mechanism of publishing subjects， blend into“ the Belt and Road” construction to enhance the international influence of ethnic theme publishing， adhere to the read center to improve the efficiency of reading services of ethnic theme publishing.