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ISSN：1009-5853 CN：42-1618/G2
Supervised by Hubei Provincial Press and Publication Bureau
Supervised by Hubei Editors Association & Wuhan University
Published by the School of Information Management,Wuhan University
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2017, No.2 Date of publication:15 March 2017
Programmatic Marketing: What It Is and How It Benefits Publishers
2017, 25 (2): 5-.
Abstract
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1336
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(2258KB) (
812
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The Content Marketing Research in Digital Media Era
2017, 25 (2): 8-.
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1382
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(3927KB) (
2133
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Effect of Choice Behavioral Intention of the E-Book Using by Butterfly Catastrophe Model
2017, 25 (2): 14-.
Abstract
(
1234
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(103085KB) (
292
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How Perceived Needs Influence College Students’ Adoption and Use of Social Reading Apps ： A Case Study of News Apps
2017, 25 (2): 21-.
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1461
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(2525KB) (
1030
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The Copyright Ecology of Online Literature Writers
2017, 25 (2): 29-.
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1524
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(2272KB) (
1052
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Topic Selection Planning of Publication Content in E-learning Community
2017, 25 (2): 36-.
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(
1479
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(2248KB) (
980
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The Rational Reflection under the Background of Media Integration: What’s the Editor?
2017, 25 (2): 41-.
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1237
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(2244KB) (
908
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Some Understandings on the Abilities of Editors
2017, 25 (2): 47-.
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1419
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(2253KB) (
824
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On the Craftsman Spirit of Editorial Activities in the “Internet+” Age
2017, 25 (2): 52-.
Abstract
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1448
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(2220KB) (
646
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Phenotype Traditional Culture and Stealth Traditional Culture in the Design of Book Covers
2017, 25 (2): 56-.
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1576
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(35283KB) (
382
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Editorial Congitation Initiated by a Histogram Lying a Scientific Research Thesis
2017, 25 (2): 60-.
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2427
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(2276KB) (
1653
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The Scholarly Reading and Publishing Behavior of Early Career Researchers in China
2017, 25 (2): 64-.
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1721
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(2276KB) (
1027
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Investigation of the Effect of the Change of Academic Publishing on Citation Delay ： a Case Study of Physics
2017, 25 (2): 68-.
Abstract
(
1558
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(2281KB) (
815
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A Study on the Publishing Strategy of Game-based Children’s eBook
2017, 25 (2): 73-.
Abstract
(
1265
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(10022KB) (
433
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Selling Artistic Life ：An Analysis of Little Things Magazine's Communication Strategy
2017, 25 (2): 79-.
Abstract
(
1406
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(4721KB) (
1301
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Our Country Present Calendar Book Hot Forming, Characteristics and Enlightenment
2017, 25 (2): 84-.
Abstract
(
1354
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(2224KB) (
689
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The Trans-boundary Transformation and Enlightenment of Trend Group
2017, 25 (2): 89-.
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1241
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(2303KB) (
870
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Survey and Enlightenment of Online Marketing Models under New Media Environment
2017, 25 (2): 93-.
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1319
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(2314KB) (
1129
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Research on the Marketing of Publishing Industry Webcast
2017, 25 (2): 99-.
Abstract
(
1354
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(2212KB) (
1149
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Cultural Protection Policies in the Canadian Book Publishing Industry
2017, 25 (2): 103-.
Abstract
(
1400
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(2292KB) (
795
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The funding system of Japanese academic publishing
2017, 25 (2): 108-.
Abstract
(
1359
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(2212KB) (
524
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Study on Ji Xianlin’s Early Translation and Introduction of Hölderlin’s Works
2017, 25 (2): 112-.
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(
1460
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(55646KB) (
272
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Current Political Situation / Culture / Market
2017, 25 (2): 117-.
Abstract
(
1515
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(55652KB) (
295
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A Study on Book Advertisements in The New Paper of Novel
2017, 25 (2): 124-.
Abstract
(
1335
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PDF
(7061KB) (
361
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