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ISSN：1009-5853 CN：42-1618/G2
Supervised by Hubei Provincial Press and Publication Bureau
Supervised by Hubei Editors Association & Wuhan University
Published by the School of Information Management,Wuhan University
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2017, No.2 Date of publication:15 March 2017
Programmatic Marketing: What It Is and How It Benefits Publishers
2017, 25 (2): 5-.
Abstract
(
1060
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(2258KB) (
670
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The Content Marketing Research in Digital Media Era
2017, 25 (2): 8-.
Abstract
(
1089
)
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(3927KB) (
1510
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Effect of Choice Behavioral Intention of the E-Book Using by Butterfly Catastrophe Model
2017, 25 (2): 14-.
Abstract
(
999
)
PDF
(103085KB) (
187
)
How Perceived Needs Influence College Students’ Adoption and Use of Social Reading Apps ：
A Case Study of News Apps
2017, 25 (2): 21-.
Abstract
(
1146
)
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(2525KB) (
671
)
The Copyright Ecology of Online Literature Writers
2017, 25 (2): 29-.
Abstract
(
1108
)
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(2272KB) (
799
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Topic Selection Planning of Publication Content in E-learning Community
2017, 25 (2): 36-.
Abstract
(
1040
)
PDF
(2248KB) (
636
)
The Rational Reflection under the Background of Media Integration: What’s the Editor?
2017, 25 (2): 41-.
Abstract
(
866
)
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(2244KB) (
614
)
Some Understandings on the Abilities of Editors
2017, 25 (2): 47-.
Abstract
(
1091
)
PDF
(2253KB) (
705
)
On the Craftsman Spirit of Editorial Activities in the “Internet+” Age
2017, 25 (2): 52-.
Abstract
(
1074
)
PDF
(2220KB) (
510
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Phenotype Traditional Culture and Stealth Traditional Culture in the Design of Book Covers
2017, 25 (2): 56-.
Abstract
(
1158
)
PDF
(35283KB) (
272
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Editorial Congitation Initiated by a Histogram Lying a Scientific Research Thesis
2017, 25 (2): 60-.
Abstract
(
1893
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(2276KB) (
1051
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The Scholarly Reading and Publishing Behavior of Early Career Researchers in China
2017, 25 (2): 64-.
Abstract
(
1273
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(2276KB) (
746
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Investigation of the Effect of the Change of Academic Publishing on Citation Delay ： a Case
Study of Physics
2017, 25 (2): 68-.
Abstract
(
1202
)
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(2281KB) (
517
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A Study on the Publishing Strategy of Game-based Children’s eBook
2017, 25 (2): 73-.
Abstract
(
960
)
PDF
(10022KB) (
287
)
Selling Artistic Life ：An Analysis of Little Things Magazine's Communication Strategy
2017, 25 (2): 79-.
Abstract
(
1098
)
PDF
(4721KB) (
681
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Our Country Present Calendar Book Hot Forming, Characteristics and Enlightenment
2017, 25 (2): 84-.
Abstract
(
1106
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(2224KB) (
476
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The Trans-boundary Transformation and Enlightenment of Trend Group
2017, 25 (2): 89-.
Abstract
(
927
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(2303KB) (
695
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Survey and Enlightenment of Online Marketing Models under New Media Environment
2017, 25 (2): 93-.
Abstract
(
998
)
PDF
(2314KB) (
965
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Research on the Marketing of Publishing Industry Webcast
2017, 25 (2): 99-.
Abstract
(
1041
)
PDF
(2212KB) (
991
)
Cultural Protection Policies in the Canadian Book Publishing Industry
2017, 25 (2): 103-.
Abstract
(
975
)
PDF
(2292KB) (
608
)
The funding system of Japanese academic publishing
2017, 25 (2): 108-.
Abstract
(
1063
)
PDF
(2212KB) (
371
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Study on Ji Xianlin’s Early Translation and Introduction of Hölderlin’s Works
2017, 25 (2): 112-.
Abstract
(
1218
)
PDF
(55646KB) (
163
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Current Political Situation / Culture / Market
2017, 25 (2): 117-.
Abstract
(
1137
)
PDF
(55652KB) (
185
)
A Study on Book Advertisements in The New Paper of Novel
2017, 25 (2): 124-.
Abstract
(
1049
)
PDF
(7061KB) (
240
)
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