牛津大学出版社数字资产挖掘策略及其启示

Abstract

Abstract: Taking Oxford University Press（OUP）as a case study, this paper systematically reviews and summarize its digital asset mining strategies, focusing on both the mining process and multi-stakeholder interactions. The article reveals that OUP has effectively transformed print resources into valuable digital assets through a three-stage process: digitization of printed publishing resources, productization of digital resources, and assetization of digital products. This transformation has significantly enhanced the press’s competitiveness and economic added value. Throughout this process, OUP actively engages with authors, readers, partner organizations, and artificial intelligence, fostering digital asset mining while also generating value gains for the various stakeholders. Drawing on the digital asset mining experience of OUP, China’s publishing industry can advance the mining and utilization of publishing digital assets by strengthening innovation in digital publishing products, deepening the application of artificial intelligence technologies, and building a collaborative ecosystem for digital asset mining.

Key words: Oxford University Press　Digital asset mining　Digital product　Digital economy　Artificial intelligence

CLC Number:

G239

Zhao Shuo Peng Siyuan Guo Yu Ma Ke. The Strategies of Oxford University Press to Digital Asset Mining and Their Implications[J]. Publishing Journal, 2026, 34(2): 107-117.

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The Strategies of Oxford University Press to Digital Asset Mining and Their Implications

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