Abstract:

Based on the perspective of the Metaverse and focusing on the demand for highquality development of integrated publishing， this study first analyzes the four opportunities brought by the Metaverse to integrated publishing: the upgrading of user experience， the innovation of publishing models， the enhancement of service capabilities， and the reform of narrative models. It then systematically sorts out the core obstacles in Metaverse publishing practice， which are related to content generation， interaction experience， copyright ethics， and technology implementation. Furthermore， the study explains the empowerment mechanism of AIGC for Metaverse publishing from three dimensions: improving the efficiency of content creation， optimizing the level of intelligent interaction， and strengthening the depth of multimodal integration. Finally， it proposes three practical paths: the construction of virtual publishing spaces， the upgrading of intelligent human-computer interaction， and the generation of multi-modal knowledge. This research aims to clarify the internal logic of the collaborative empowerment of AIGC and the Metaverse for integrated publishing， and to provide theoretical reference and practical insights for the publishing industry to break through technical bottlenecks， reconstruct the service ecosystem， and achieve in-depth integrated development.