李和谢泼德出版公司与内战后美国童书的通俗出版

Abstract

Abstract: By the mid-19th century， children’ s book industry in the U.S had long been bound by British imports and the tradition of moral discipline， and local creativity was marginalized. Lee and Shepard（1862—1904）， as the first modern specialized children’ s book publisher in America， promoted the transformation of children’ s books from moral tools to mass cultural commodities through aesthetic innovation in the “natural style” creation， serialized publication and professional operations. Not only did it lead the era of change in the popular publishing of children’ s books， but also marked the modern shift of children as an independent cultural audience.

Key words: Postbellum America Lee and Shepard Children’s book publishing Popularization

CLC Number:

G239

Liu Songchu. Lee and Shepard and the Popular Publishing of Children’ s Books in Postbellum America [J]. Publishing Journal, 2026, 34(1): 104-116.

References

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[61] 埃斯特斯本人也是童书作家，曾于 1868 通过李和谢泼德出版儿童歌谣集《童年的合唱》（Chimes for Childhood）

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Lee and Shepard and the Popular Publishing of Children’ s Books in Postbellum America

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