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    Relationship between the Image and the Text in the Picture Book
    Publishing Journal    2016, 24 (2): 36-.  
    Abstract3422)      PDF(pc) (1020KB)(2339)       Save

    The image is as important as the text for picture books. They carry out different duty and
    complement each other as well. According to the interactive cooperation between the image and the text,
    this paper divides the relationship between the image and the text into five types. Then the paper discusses
    the diverse and complex relationship between them in order to provide extended direction of the study of
    relationship between the image and the text.

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    Challenge and Strategy of Mainstream Ideology in the Field of Publishing
    Publishing Journal    2018, 26 (5): 24-.  
    Abstract3008)      PDF(pc) (3308KB)(339)       Save

    Editors are critk^il to the grasp of ideology. The editorial wor1< is at the center stage in publishing work. The mainstream ideology of our country faces the varkHis challenges. These challenges mainty display that is not strict in the grasp of ideology of vanity publication, introduction ol foreign books, the publishing ol traditional culture, and the digestion for the ideology of publishing by the new media, etc. To consolidate the positions of mainstream ideology in the field of publishing, editors will strengthen their cultivation of ideology, grasp the ~*four relations*, including the relationship between editor's cultivation of ideology and editing work, the relationship between social benefit and economic benefit, the relationship between the grasp of ideology and cultural transmission, the relationship between digital publishing, new media, and traditional publishing.

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    Publishing Journal    2019, 27 (6): 5-.  
    Abstract2207)      PDF(pc) (1699KB)(332)       Save
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    Current Situation and Trends of Digital Publishing Legal System in Japan   
    Huang Xianrong Chen Yufeng
    Publishing Journal    2013, 21 (1): 90-93.  
    Abstract2114)      PDF(pc) (4145KB)(812)       Save

    Japan’s  digital publishing industry is in a leading position, only second to America’s. Japan’s digital publishing laws try to adapt to the digitalization trends and to promote the cultural industry’s development, meanwhile they have characteristics such as updating the copyright system and synchronizing with WCT and WPPT; government intervention in compensation and compulsory license systems; coordinated adjustment of copyright laws with international treaties and other laws. Besides, Japanese digital publishing laws present tendencies as follows: strengthening the protection of copyright owners; giving rational consideration to public interests; attaching great importance to property rights and confirming the legal status of the presses.

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    Digital Storytelling and Interactive Digital Narrative
    Publishing Journal    2016, 24 (3): 96-.  
    Abstract2043)      PDF(pc) (1753KB)(2582)       Save

    Analyze two independent as well as relevant fields of Digital Storytelling and Interactive Digital
    Narrative, the similarity and difference of their concepts and history; delve into their main practical activities and
    research orientations; and sum up their current states as research fields, courses and even majors in higher
    education area.

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    Cited: Baidu(1)
    Current Situation and Trends of Digital Publishing Legal System in Korea    
    Chen Yufeng Huang Xianrong
    Publishing Journal    2013, 21 (1): 94-97.  
    Abstract2008)      PDF(pc) (3706KB)(1026)       Save

    Korean digital publishing laws have characteristics such as: supporting the development of digital content industry; a combination of legal and administrative means; government-run associations playing important roles in enhancing the content protection. Besides, Korean digital press laws present some obvious tendencies, for instance, strengthening protection for copyright owners; taking the public interests into an account; adequately safeguarding ISPs’interests; strengthening the power of government departments and clearing e-book pricing system.

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    Mapping Knowledge Domains of Digital Publishing Research Based on CSSCI  
    Lian Tonghui, etc
    Publishing Journal    2013, 21 (1): 76-80.  
    Abstract1968)      PDF(pc) (5096KB)(1241)       Save

    Analyzing and showing research fields, important scholars, major research institutions and important scholarly literatures are very important tasks for digital publishing researchers to take.This article, based on the theory of Mapping Knowledge Domains, uses Citespace to analyze articles on digital publishing from 1998 to 2011 that are retrieved from CSSCI and gets a series of knowledge maps of key words, authors, institutions, cited journals and so on.They show a structural view of knowledge in the field of digital publishing research from various angles, which would help the researchers to understand the status of the  research.

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    Publishing Journal    2019, 27 (6): 82-.  
    Abstract1910)      PDF(pc) (1706KB)(411)       Save
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    Current Situation and Trends of Digital Publishing Legal System in Britain    
    Huang Xianrong Feng Bo
    Publishing Journal    2013, 21 (1): 81-85.  
    Abstract1906)      PDF(pc) (5431KB)(1172)       Save

    In the process of digital transformation of publishing industry, UK attached great importance to the construction of a healthy legal environment and a relatively perfect legal system. UK’s digital publishing laws have their own characteristics in industry access, government regulations and industry self-regulation, digital content management and digital copyrights. Meanwhile, the laws present tendencies such as gradually strengthening the protection of copyright owners’rights, meanwhile stressing the responsibility of theirs; clearing the responsibilities for ISPs; intensifying technological protection measures; giving rational consideration to public interests and focusing on the protection of public rights.

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    Current Situation and Trends of Digital Publishing Legal System in Germany
     
    Hao Ting Huang Xianrong
    Publishing Journal    2013, 21 (1): 86-89.  
    Abstract1885)      PDF(pc) (4303KB)(943)       Save

    Germany digital publishing laws have some characteristics in the perspective of legislation, judicature and enforcement, copyright protection; protection of minors and digital content administrates. In the future, Germany digital publishing laws will present tendencies such as continuing to focus on protecting traditional publishers' interests; appropriately loosening library patrons' right of fair use and properly restricting rights of copyright collective management organizations.

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    The Characteristics, Development Trend and Construction Paths of New Form
    Teaching Materials in Colleges and Universities
    Huang Mingdong Lin Quanli Li Xiaofeng
    Publishing Journal    2022, 30 (2): 32-.  
    Abstract1882)      PDF(pc) (6295KB)(309)       Save
    The concept of new form teaching materials will be in dynamic change for a
    long time. The new teaching materials in colleges and universities are characterized by the
    timeliness of knowledge updating, the richness of contents and the interactivity of environment,
    etc.. A systematic analysis of its advantages and possible challenges will be beneficial to the
    construction of high quality textbooks in universities. The new form of teaching materials in the
    future will integrate paper teaching materials, digital teaching materials, courses and classroom
    teaching. In the construction of first-class undergraduate courses, the construction of new form
    teaching materials is the breakthrough point. It is necessary to develop the revision standard
    of new form teaching materials, explore the establishment of new form teaching materials
    supervision and evaluation system, improve the quality and ability of teachers and students to
    use new form teaching materials, and strengthen the research and development of new form
    teaching materials.
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    Research on eBook Standards of EPUB 
    Tang Xiang
    Publishing Journal    2013, 21 (2): 89-94.  
    Abstract1849)      PDF(pc) (6057KB)(715)       Save

    This paper begins with a brief overview of EPUBs’ development; then mainly studies specifications as well as statements of EPUB 3.0 by means of analyzing a real EPUB 3.0 format eBook Moby-Dick; finally, generalizes the application of EPUB 3.0 both at home and abroad, and sums up its characteristics.

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    The Development of the Literary Agency Mode in Western
    Sun Wanjun
    Publishing Journal    2013, 21 (1): 5-7.  
    Abstract1813)      PDF(pc) (3309KB)(1265)       Save

    Literary agents play a very important role in western publishing industry. An overview of the development of the literary agency shows that the mode of literary agency has experienced three phrases.From a middleman to a guard of the author’s interests, then to the designer of the author’s career. Looking back on the history of literary agency of the western world may throw some light on the industry of literary agency in our country.

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    Publication Characters in Manuscript Era of China   
    Chen Jing Yang Yinan
    Publishing Journal    2013, 21 (1): 98-103.  
    Abstract1749)      PDF(pc) (6472KB)(1110)       Save

    This paper analyzes the manuscript publication characters during 3—11 century in China with the example of Shi Shuo Xin Yu. Making private copies is the main public communication way of manuscripts. The authors provide the final draft to the public directly. There are several manuscript types during making private copies.Therefore the name of the book is different, the volumes and chapters are different and also the clerical mistakes is inevitable. But readers would preserve order of book communication with admitting the right of authorship, commenting and emendation. For the authors in manuscript era, right of authorship is the only important thing. Since making private copies prevails, book sellers are not as important as today.

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    Review on Chinese Female Periodicals over the Past Ten Years  
    Zhu Jingwen Wang Quanli
    Publishing Journal    2013, 21 (1): 70-75.  
    Abstract1748)      PDF(pc) (5993KB)(917)       Save

    Female periodicals as the Chinese periodical industry an important force, in the past ten years, have made considerable development. At the same time, research of academic and industry circles on female periodicals has also reached a climax. In this article,it mainly makes a review and summary on the female periodical, inclucling the content of female periodical, advertising and business of the feminine periodicals, dilemma and strategies of the feminine periodicals development, criticism and counter-criticism of female periodicals ,the cases of several aspects.

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    The Phenomenon of “Books Hot about Mo Yan ”with Books Copyright
    Protection 
    Wang Jiangpeng
    Publishing Journal    2013, 21 (1): 50-52.  
    Abstract1721)      PDF(pc) (2888KB)(674)       Save

    Chinese writer Mo Yan won the Nobel Prize for Literature in 2012,it has also led to the domino effect of book sales.The phenomenon of“Mo Yan hat books”become a beautiful landscape in the book market.This paper explored the problem of the copyright protection of books in our conntry,and proposed the solution.

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    Functional Analysis on the Construction of Public Utility and Power: from
    Works to  Copyright
    Li Yang
    Publishing Journal    2013, 21 (1): 15-21.  
    Abstract1717)      PDF(pc) (7283KB)(673)       Save

     Characteristics of works, such as immateriality, non-scarcity, non-rivalness, positive externalities and intertextuality, make clear that subject matter of copyright has the property of public utility and inherent defect of property structure. It is difficult to radicate and preserve stable boundary lines of property rights in copyright system. By stimulating and paying back to rightholders, the primary purpose of copyright is designed to realizing public welfare maximum of works, embodied in cultural participatory function and democratic politics function. As determiming the boundary of copyright, we should transform from single-subject model to plural-subject model for realizing the distribution ethics of copyright interests among authors, communicators and users. As far as copyright are concerned,the path to subject matter for locating focal point of copyright functions is a vague historic conception which is difficult to define the boundaries of copyright and it can not resolve the focal point dilemma of copyright functions once and for all. The path to controlled object ( behaviors of works use ) is always through the main line of focal point of copyright functions. Dissemination is the uppermost utilization pattern of works. In a word,the right of dissemination is the basic right of copyright.

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    The Difficulties and Countermeasures Faced by the Network Editors in
    Traditional Presses  
    Liu Rong
    Publishing Journal    2013, 21 (1): 30-33.  
    Abstract1673)      PDF(pc) (3623KB)(1067)       Save

    This paper firstly contrasts the specification and the scale of the National Network Editing Skills Competition with those of the National Press Youth Editing and Proofreading Contest. Secondly, it analyzes the difficulties faced by the network editors in traditional presses. Finally, it gives some suggestions to the network editors on how to go out of the current predicament.

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    Innovative Thoughts about Topic Selection in Digital Age   
    Shu Gang
    Publishing Journal    2013, 21 (1): 34-35.  
    Abstract1668)      PDF(pc) (2696KB)(1125)       Save

    Topic selection is a systematic innovation project. In the digital publishing era, the thinking of topic selection in publishing enterprises should be adapt to the market competition environment. Content consciousness, market consciousness and service consciousness of topic selection must be constantly adjusted  in order to adapt to the need of the development of publishing enterprises in the new situation.

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    On Rationality of the Anti-porn Campaign in China
    Publishing Journal    2015, 23 (5): 30-.  
    Abstract1665)      PDF(pc) (2660KB)(191)       Save

    The anti-porn campaign in China has been igniteing controversy from the public and scholars. There are two main disputes, one is the way of mobilized governance and the other is relationship between pornography and the rate of sex crime. This paper analyzes the criterions of pornography, then evaluates the results of the campaign with theoretical analysis and empirical research. Based on the conclusions of value judgment and factual judgment, this paper affirms the legitimacy of the anti-porn campaign. At last,it also provides a proposal for governing pornography on policy implementation.

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    Taiwan’s Publishing Science Research from the Professional Journal:  The Publishers 
    Lei Bixiu Wang Jingxin
    Publishing Journal    2013, 21 (1): 104-107.  
    Abstract1652)      PDF(pc) (3213KB)(951)       Save

    The Publishers is the only professional journal published in Taiwan with 33 years history. This study used the content analysis to sum up 920 articles published in it, and found three characteristics: the first is that Taiwanese publishers does not impact on the publishing industry, the second one is that Taiwan publishing industry has not yet formed a consensus of the publishing industry, and the last one is that mainland publishing market is been pay attention very much.

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    My Chance Involvement in the Most Beautiful Book of China   
    Li Zhenrong
    Publishing Journal    2013, 21 (1): 26-29.  
    Abstract1588)      PDF(pc) (3978KB)(770)       Save

    Our Common Sufferings: An Anthology of World Poets in Memoriam 2008 Sichuan Earthquake, is a bilingual anthology published by Shanghai Foreign Language Education Press in 2008. It includes 57poems,28 in Chinese and 29 in English. Each poem is accompanied by a translated version, English for Chinese and vice versa. These poems distinguish themselves by great sincerity in emotions. They not only exemplify the beauty of poetry but also convey the conviction of Chinese people: let’s face the adversities together and combine our efforts in building a new and more beautiful home.

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    Summarization on Industrial Policy of Publishing Industry
    Zhao Lishou
    Publishing Journal    2013, 21 (1): 22-25.  
    Abstract1580)      PDF(pc) (4476KB)(909)       Save

    After analyzing of the relevant articles, these articles’research on publishing industry policy can be divided into four directions,namely the basic theory of the publishing industry policy, the content of the publishing industry policy, the experience of foreign publishing industry policy , the proposal of improving China’s publishing industry policy.

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    Editorial Congitation Initiated by a Histogram Lying a Scientific Research Thesis
    Publishing Journal    2017, 25 (2): 60-.  
    Abstract1577)      PDF(pc) (2276KB)(900)       Save

    The authors analyzed the academic disorganization of composite unit and expression of figure note
    by an illustration, determined the normalization and scientificity of pertinent information lying in the above histogram.
    This paper provided corresponding perfect measures according to the academic disorganization, then optimized
    and standardized the composite unit and expression of figure note of the histogram lying the published paper. By
    analyzing results of academic disorganization lying in the illustration, the authors suggested that our editors learn the
    new editorial standardization and enhance knowledge reserve and structure continually in order to improve editorial
    capability of figures in scientific research thesis.

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    Publishing Journal    2013, 21 (1): 65-65.  
    Abstract1552)            Save
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    Create Artistic Conception in Book Binding Design    
    Wang Tao
    Publishing Journal    2013, 21 (1): 39-41.  
    Abstract1545)      PDF(pc) (2729KB)(617)       Save

    This paper explains the meaning of artistic conception in the book binding design, analyzes the methods of creating artistic conception, and explores the beauty of artistic conception in book binding design by examples.

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    on Reconstruction of the Publishing Value Chain Driven by the Coupling
    of Technological Innovation and Strategy Adaptation   
    Wang Pengtao
    Publishing Journal    2013, 21 (1): 42-46.  
    Abstract1544)      PDF(pc) (5156KB)(877)       Save

    Faced up to the increasingly complex technology and the competitive environment, the publishers have to reconstruct the value chain in order to develop the new core competencies. The key driver of the reconstruction is the coupling of technological innovations and strategy adjustments, which cannot be propelled automatically, so it is necessary to discuss the inherent law  of this coupling process. This paper constructed the publishing value chain reconstruction model and demonstrated it by the foreign enterprise’s case,and finally we planed the follow-up study.

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    The Digital Narrative in Social Media
    Publishing Journal    2016, 24 (3): 110-.  
    Abstract1542)      PDF(pc) (1626KB)(736)       Save

    Analyze the meaning and types of social media, and clarify three features of social media; study
    the basic elements of a narration system; then summarize four basic characteristics of digital narrative in
    social media, namely the content is narrator-oriented, the creators are cooperative, the narrative texts are
    diverse, and the narrative effects emphasize interactivity and immersion. On the basis of above research,
    explore the theoretical and practical significance besides the development prospects and deep trouble of digital
    narrative in social media.

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    Publishing Journal    2013, 21 (1): 108-112.  
    Abstract1528)      PDF(pc) (5065KB)(823)       Save
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    Cross-Media Development Model of Paper Media under New Media Circumstance 
    Han Xu
    Publishing Journal    2013, 21 (1): 47-49.  
    Abstract1525)      PDF(pc) (3266KB)(903)       Save

    In the new media circumstance, the traditional paper media has to face the challenges of the emerging digital media. In order to better meet the personalized and diversitied information needs of audience, paper media needs to across the gap between old media and new media, just choose the way of cross-media operations and development. With complementary advantage of digital media such as Internet and Mobile-Internet, and the combination of multi-channel cooperation, it has been able to promote sharing of media content, audience resources and routes of transmission between paper media and network media, which could achieve win-win in the process of mutual penetration and fusion.

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    Publishing Industry’s Network Marketing Strategy Planning in the  Context of Triple-Play   
    Liang Shangqi Wei Xing
    Publishing Journal    2013, 21 (1): 66-69.  
    Abstract1520)      PDF(pc) (4337KB)(773)       Save

    With the rapid development of triple-play, publishing industry’s marketing  will further expand to “three kinds of network”marketing(The following article instead with“network marketing”)from the store marketing,internet marketing. That is an inevitable trend of publishing industry’s  future development. Therefore, to the publishing enterprises, how to formulate the network marketing strategy planning in the context of triple-play has become the key of doing network marketing well and realizing the whole marketing strategy.

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    Strategies of Copyright Protection on Notice to Contributors 
    Yao Jiejiing Peng Hui
    Publishing Journal    2013, 21 (1): 8-14.  
    Abstract1484)      PDF(pc) (7163KB)(947)       Save

    Notice to contributors is the important legal determination of rights and obligations between authors and journals.Therefore, the content of notices to contributors plays a very important role to strike the interest balance between authors and journals.The paper investigated 100 notices to contributors of CSSCI Journal and found that email submission is the most popular contributor means; feedback period of journals is generally much longer than statutory 30 days;47 notices are opposed to the behavior that one paper submitted to several journals at the same time; 53 notices concerns to whether they would pay authors royalties;89 notices didn’t involve the issue about publication fee; 42 notices didn’t involve the right to modify;41 notices didn’t involve the right to disseminate on internet;only few of journals signed copyright transfer contract with the authors.Those reflect there are also improvements for notice to contributors in China. Based on above, some advices focused on those issues are put forward.

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    Empirical Analysis of the Status Quo of Domestic Research on Multinational Media Groups   
    Wan Liping
    Publishing Journal    2013, 21 (1): 61-65.  
    Abstract1474)      PDF(pc) (4513KB)(1100)       Save

    In order to have a better understanding of the status quo of domestic research on multinational media groups and its development trend, an empirical analysis was made in the article by using the content analysis method from two aspects,the general studies about multinational media groups and the case studies about multinational media groups. After the data analysis, the author concluded the characteristics of the general studies on multinational media groups and the research progress of the case studies on 11 major multinational media groups,in order to offer reference data and information for future related studies.

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    Research on the Relationship between Managerial Pay Differential and Firm Performance for Culture Industries Manager    
    Liu Zhijie
    Publishing Journal    2013, 21 (1): 53-56.  
    Abstract1467)      PDF(pc) (3727KB)(730)       Save

    Based on the tournament theory, the paper used 64 group panel data during 2009—2011 from listed firms of culture industries to test the relationship between the gap of managerial paymeist and corporate performance, the result shows that there is no support that was found for this theory.

     

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    Zhang Qiulin: Communicating with Children in Books   
    Han Jin
    Publishing Journal    2013, 21 (2): 5-009.  
    Abstract1452)      PDF(pc) (5510KB)(628)       Save

    In the mordern publishing industry of China,“Zhang Qiulin”represents three kinds of meanings:a wise and forward-looking professional perspective, an indomitable spirit of exploration and good occupation ethics of serving writers. With nearly 30-years’publishing experience in children’s books,in ceaseless pursuiting of higher level of innovation and greater influence of brand,he interprets the concept of “communicating with children in books” in the area of children’s books, making his voice heard in the contemporary publishing history of China, and his ideas are of great value for reference and direction for the current second-phase reform of cultural system and mechanism.

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    Publishing Journal    2013, 21 (1): 1-1.  
    Abstract1416)      PDF(pc) (838KB)(719)       Save
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    Problem Analysis on Short Video Apps
    Publishing Journal    2019, 27 (1): 86-.  
    Abstract1415)      PDF(pc) (4964KB)(759)       Save

    [Abstract]  Short video Apps have achieved a burst of growth in the number of users. However, problems
    continue to emerge, such as over-emphasizing sensory stimulation, abusing lewd content, endangering
    the growth of teenagers, creating an addictive environment, and leading to chaos of imitation. The reasons
    that hide behind the problems are not only the platform’s low level of social responsibility awareness and
    the limitation of algorithm mechanism, but also the industry factors such as pursuing "traffic effect" and
    fierce industry competition. The ultimate goal of problems and causes analysis is to improve the ecological
    environment of short video industry.

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    Suggestions on Localized Chinese Textbook: An Analysis of Basic Chinese in Thailand
    Publishing Journal    2014, 22 (5): 42-.  
    Abstract1413)      PDF(pc) (671KB)(1196)       Save

    Basic Chinese is one of series of local Chinese textbooks in Thailand which enjoys a great impact. After discussing the advantages and disadvantages of Basic Chinese, this paper offers suggestions on compiling localized Chinese textbooks in Thailand on the following aspects. First, cooperation between the local compilers and the Chinese language teaching experts helps successful compiling of refined localized Chinese textbooks. Second, contrastive analysis of Thai and Chinese may help to project the surface features and in-depth features of the localized textbooks in the composing parts of the textbooks. Besides, adaptive use of different pedagogies should be made to help teaching. Furthermore, a corpus can ensure that localized textbooks are designed with proper difficulty. Also related supporting para-teaching materials should be devised and proper update should be made when new editions of the textbooks come out.

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    The Necessity and Feasibility Study on Building the Service-oriented Bookstores for Community Entities from the Perspective of Shared Economy
    Publishing Journal    2019, 27 (1): 82-.  
    Abstract1397)      PDF(pc) (3797KB)(256)       Save

    [Abstract]  With the rapid development of shared economy, the development of entity bookstores has
    ushered in a new opportunity. The service oriented community entity bookstore has the development prospect
    because of the geopolitical proximity. The interest drive of service oriented community entity bookstore
    includes three aspects,  namely the supported policy, technical support and the readers, publishing houses
    and libraries can make lots of profit. The necessity of the construction includes four aspects, which are closely
    related to the transformation of the government, the meaning of the saving society, the‘Farm Book House'
    invigorates the new operation, the appeals of sharing economy.

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    Analysis of h-Index and Its Influencing Factors of Journals about Neurology and Psychiatry
    Wang Zhijuan etc.
    Publishing Journal    2013, 21 (2): 71-73.  
    Abstract1391)      PDF(pc) (3212KB)(381)       Save

    36 journals about neurology and psychiatry from China Journal citation reports(expansion edition 2011) were chosen in our study. The relation between h index and literature metering indicators was measured by Spearman correlation analysis. Multivariate egression analyze the influencing factors of h index, as the dependent variable, and the literature metering indicators as independent variables. Statistical correlation was noted between h index and total citation frequency, inpact factor (IF), immediacy index, quantity of literature, and the highest degree was total citation frequency, followed by immediacy index,IF,and quantity of literature.Multivariate egression analysis indicated that total citation frequency was the independent risk factor for h index.

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    Cited: Baidu(1)
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