Abstract:

Faced up to the increasingly complex technology and the competitive environment, the publishers have to reconstruct the value chain in order to develop the new core competencies. The key driver of the reconstruction is the coupling of technological innovations and strategy adjustments, which cannot be propelled automatically, so it is necessary to discuss the inherent law  of this coupling process. This paper constructed the publishing value chain reconstruction model and demonstrated it by the foreign enterprise’s case,and finally we planed the follow-up study.

Key words: Technological innovation, 　Strategy adaptation, 　Coupling, 　Reconstruction of publishing value chain