Although XML Document Type Definitions provide a mechanism for specifying, in machine-readable form, the syntax of an XML markup language, there is no comparable mechanism for specifying the semantics of an XML vocabulary. That is, there is no way to characterize the meaning of XML markup so that the facts and relationships represented by the occurrence of XML constructs can be explicitly, comprehensively, and mechanically identified. This has serious practical and theoretical consequences. On the positive side, XML constructs can be assigned arbitrary semantics and used in application areas not foreseen by the original designers. On the less positive side, both content developers and application engineers must rely upon prose documentation, or, worse, conjectures about the intention of the markup language designer — a process that is time-consuming, error-prone, incomplete, and unverifiable, even when the language designer properly documents the language. In addition, the lack of a substantial body of research in markup semantics means that digital document processing is undertheorized as an engineering application area. Although there are some related projects underway (XML Schema, RDF, the Semantic Web) which provide relevant results, none of these projects directly and comprehensively address the core problems of XML markup semantics. This paper (i) summarizes the history of the concept of markup meaning, (ii) characterizes the specific problems that motivate the need for a formal semantics for XML and (iii) describes an ongoing research project ： the BECHAMEL Markup Semantics Project —that is attempting to develop such a semantics.
New media based on digital technology, network technology and multiple communication technologies have a great influence on the publishing industry in China. As the audience demand changes, the management mode, management strategy and talent structure of publishing industry also change, and the publishing industry has begun digital transformation. The rapid development of new media also has a profound impact on communication elements of publishing in China. Therefore, in this paper, from the viewpoint of communication science, five characteristics of new media communication were summed up, the impact of new media on the communication elements of publishing was analyzed (communicators, communication content, communication channels, the audience, the communication effect), and suggestions about the new media publishing were put forward, which provided references for China’s publishing industry to communicate better in background of new media.
Mobile reading has been widely used by college students including those from China, Japan and Korea. Based on the Uses and Gratifications theory,this study tries to identify whether there are any significant differences of motivations and the evaluation of mobile reading among the college students from these three Asian countries.By statistical analysis of 1316 samples collected by questionnaire survey, we find that Entertainment Needs and Information-Acquiring Needs are the two most important motivations of college students’use of mobile reading, while the Chinese and the Korean care more about Entertainment Needs and the Japanese care more about Information-Acquiring Needs. And we also identify Interaction Needs is becoming an essential motivation of users’mobile reading,which Chinese and Korean value more than Japanese. In the aspects of user evaluation,we find that Chinese and Korean are more satisfied with the contents than digital platforms and systems,while Japanese are not so satisfied with the contents as digital platforms provided by mobile reading providers.
The mobile internet has changed the ways which the people receiving and processing information,user-centered interaction and multistage transmission network has made it possible to construct personal information system.This paper made the Nandu Daily and Zaker as the research objects.The authors compared the similarities and differences between them in content sources,sharing behaviors and audience feedback in the process of transmission.At last,this paper drew a general conclusion and discussed the possibility of constructing social interactive reading ecosystem.
In recent years, the fund paper ratio, being regarded as an important index of journal evaluation, has been the focus of the journal. Taking download frequency, citation frequency and secondary literature selection index as the constituent elements of the academic influence and the articles supported by funds published in 20 college journals for the study sample, this paper finds from the empirical study that there is no necessary connection between fund papers and their academic influence. The fund papers published in the journals selected in the CSSCI are highly concerned by readers, and these papers also have high academic quality. But it is not the case to the fund papers which are not published in the CSSCI journals. National fund papers, whether published in the CSSCI journals or not, are highly concerned by readers, but these national fund papers do not have higher academic quality than other fund papers. In the practice of editing work, we should take an objective and rational attitude towards fund papers in order to really improve the academic quality of journals.
This author studys more than 200 publishing crowdfunding examples on crowdfunding platforms，and draws conclusions that the current traditional brand still has strength on the new publishing ways , but more and more samples also shows scattered trend in the sponsor，the place and the theme. Most projects aim at not only publishing but also communicating，resource sharing and soon.So in the future,an independent crowdfunding publishing platform should be created to incubate new brands and stimulate long vitality and then establish a relationship between supply and demand in personalized market.
Semantic publishing becomes the newly an emerging mode which is renowned for its structured knowledge distribution and presentation for academic literature. The paper summarizes the state of the art development of semantic publishing through analyzing the cases of academic periodical’s press，and builds a technical frame based on the main application implementation routes.Moreover，the semantic modeling issue on academic literature is focused on the disscussion, which mainly sums up all the typical application models so far as well as proposes a prospect towards the semantic modeling development tendency.
Psychological contract is a kind of unwritten contract between employees and organizations. However,it has an important influence on the employees’ behavior and attitude in organizations. From this perspective, this thesis probes into encouraging the typical knowledgeable staff: the core editor group, and it proposes the incentive target, the incentive strategy and the concrete methods, which are based upon the psychological contract of the core editor group.
Compared with the traditional publishing, digital publishing has greatly changed in content productions, management processes, product forms and communication channels, the editorial functions have also altered. This paper discusses that editors should perform a successful role transformation and become talents who can plan digital products and services to adapt to the new situation.
With the arrival of the digital age, some new requirements and challenges are put forward to editors. The authors believe that in the digital publishing era, editors must keep scientific concepts formed in traditional publishing practice.Meanwhile they must improve three abilities: the ability to communicate with others, to improve the“number” sensitivity, and to enhance creativity. By pursuing all three, editors shall improve their professional quality and the quality of publications, and win the market opportunities in the digital publishing era.
Article Processing Charge（APC）emergences into public view along with the open access（OA） journals. However, late 20th century, because there is no mature business profit model, renowned publishers all expressed doubts on OA journals. But now, more and more publishing groups have issued their own OA platform mainly due to the implementation of APC. This article describes the case of APC of the major wellknown publishing groups in Europe and USA, and analyzes the system, so as to provide strategic advice on the development of the OA platform in China.
By using bibliographic metric method and visualizing technology, this paper selects dataset from 2003—2013 retrieved from SSCI and studies“open access”in humanities and social sciences. The studies find out the pivotal works and research fronts in this field and then provide some advices for further research.
The development of cultural industry should not only focus on the economic benefits, but also the social benefits. Through the two ways of survey research and empirical study, this article has analyzed and evaluated the social benefits of the cultural industry. Combining with the survey research and based on related theory, this article has established the evaluation index system and used the entropy weight method to determine these indexes weight and then it has analyzed the 31 provinces,cities and autonomous region of the social benefit of the cultural industry in China. The results have showed that there is a convergence between the two ways in the top ten provinces of the social benefits and it can also illustrate the effectiveness of the two ways. Meanwhile, the entropy weight method can objectively and exactly measure the information of the evaluation indexes and thus the conclusion can provide reference for the cultural industry related decision-making departments.
Cultural market system is an organic integrity in which various cultural markets interact in the cultural market trade. Cultural market system is composed of cultural product market, cultural service market and cultural production elements.Besides of universality characters of general market system which are unity, openness, rivalry and ordering,cultural market system has its own unique features which are the non-profit of production goal, the spirituality of product usage value, separation of exchange price and non-expendable product consumption.
Based on the existing researches on basic editing rules, the paper discusses four aspects of the editing rules, that is, research scope, theoretical definition, quantity description and language description. It argues that the research scope should be confined to the editing activity; the basic editing rules are universal for all editing activities, as general principles, they govern sub-rules, and are embodied in the concrete form of editing; it is too arbitrary to claim that“there is only one basic editing rule”, which is not conducive to the further study of the basic editing rules; the best way to describe the basic editing rules is the“content +rule”pattern.
The concept “big data”， a further step of Internet development，requires human beings more for data involvement and analysis.Marketing regulations，therefore，have been changed greatly.This thesis tries to describe the change of traditional marketing system and the impact of big data，which leads to the innovation of publishing marketing.
Digital transformation has led Pearson Education Group (PEG) to make a radical shift from a traditional print publisher to a digital content and services provider. Today PEG is committed to providing variety of products by adding multimedia contents into learning system aiming at student clientele, and to achieving large-scale personalized custom publishing by its online book-building system. By running content resources on the online platform, PEG has produced consistent and considerable growth on the sales of paper books and has created new profit models.
Widely using of mobile Internet technology shapes a developmental trend of present Internet+,at certain degree which dissolves brand influence from traditional media. Commercial mode and interaction innovation of new media products are key elements of brand success. Based on new media development situation and intermediary characters fitting for Internet+, this paper analyzes the opportunities facing during the period of constructing new media brand and also analyzes the relationship between User Experience (UE) and brand space. Illustrated by the case of news information App, the paper raises idea of elementary design elements system including Figure-Text-Page which is available for image construction of the kind of products. Focusing on App interface visual design on the three elements and uses of mutual interaction design, the paper concludes creative design points and suggests constructive analysis on image design of new media brand around the User-Centered-Design (UCD).
Technology development has promoted the rapid development of media convergence， which leads to the mega‐media industry: the inner boundaries of different media are gradually blurring， the outer boundaries are expanding and the development of the media convergence is presented. Media convergence has profoundly changed the way how people acquire information and how people read， and meanwhile has an important impact on the future development of the publishing industry. Based on the media convergence ， the paper studies the general effect of the publishing industry， and then studies the impacts and changes of the content editing system.
In this paper, standards and norms relevanted to semantic publishing, situation of linked dataset of publications, semantic publishing process and its technical requirements are discussed comprehensively, also including semantic publishing application scenario at present. All of these illustrates the advantages of semantic publications comparing with traditional ones. It also points out the problems and challenges in semantic publishing field, such as low usage of publication dataset, lack of mature semantic publishing process and platform, and low degree of automation, and user experience is yet to be promoted, and so on. Therefore, we need to solve specific problems in the areas of semantic web and publishing respectively to promote the development of semantic publishing better.
The transformation and upgrading of traditional publishing to digital publishing is a systematic project which requires top-level system design. Facing the rapid changing and development of digital technology and network technology, as well as exploratory practice, publishing entities should estimate the current situation of transformation and upgrading scientifically and accurately, so as to understand the fundamental task clearly and grasp the opportunity to development. Understanding the requirements and fundamental tasks, the publishing entities need to be practical and realistic, and promote all the works to realize sustainable development.
Stronger China’s publishing industry is based on the sustainable brand management of publishing enterprises. The aim of this paper is to explore how to achieve sustainable brand management for our publishing enterprises， and the authors take Guangdong Publishing Group as a case. This paper puts forward four views. Firstly， publishing enterprise reformation and innovation is the basis of the sustainable brand management.Secondly， speciality positioning helps to enhance their brand competitiveness. Thirdly， brand structure established can help to promote the rational distribution of its brand management.Lastly， brand alliances contribute to its integration resources to achieve cross-media brand management.
It is necessary to clarify the functions of the annotations to improve the quality of academic paper notes. Academic paper notes have three major functions, explanation, putting to the proof, and stating reasons. Explanation can clear up doubts, putting to the proof can improve academic reliability, and stating reasons can enhance the depth of the paper.There are lots of problems existing in the annotations.Commentators should enhance problem consciousness, reader consciousness, academic consciousness, and make the annotations become necessary, appropriate, acceptable to an academic paper.
Based on book publishers’ M&A and performances thereafter, this article provides a specific exploration on business models, profitability, threats and responses of four strategic groups in book publishing industry. Further analysis on strategy and focus of value creation finds 5 driven forces of M&A, including self-publishing, open access journal publishing,subscription,market share and technical innovation.In accordance to Grame K. Deans’ industrial life cycle model, the book publishing industry has stepped into the focus stage, while each group faces its own challenge.The industry may experience few M&As in the future,with some of which to be mega mergers.The benefit of A&Ms is vulnerable to dynamics of technology.
Discuss three reader-oritented cloud publishing service models prevalent both domestic and abroad，namely free access service model,free choice service model and personalized reading service model,so that readers and digital publishing practioners could benefit from the it.
Starting from a brief account of the status quo of cyber dictionaries, this paper describes the strengths and weaknesses of three types of lexicons, i.e. copyright-based, webpage-extraction-based and wiki-based ones, which are illustrated by Youdao Dictionary, and then investigates how compilers, technicians and users can take most advantage of their combined expertise to optimize the lexicon configuration of cyber dictionaries.
With the development of Internet and cloud computing technology, large data has been applied to all walks of life, so is social media. In recent years, the number of Sina microblog registered users has reached 5 million, but the previous investment losses remained. Therefore, there is certain academic value about “micro-blog”and“data”issues for exploring media marketing breakthrough of Sina microblog in the age of large data. Based on the marketing predicament and cause analysis in Sina microblog facing, and make some suggestions in combination with large data for micro-blog Sina media marketing.
Elements of paper-cut are divided into the image element and the contact element.The article points out that paper-cut elements and book design are closely related in aesthetic consciousness and cultural function. Therefore, we can draw on the experience of this local folk culture and implant it in book binding design reasonably, achieving the inheritance of traditional culture and the exploration of new art space.
With the data's value growing, chart data content increases significantly in academic publishing. This paper discusses various typical and common problems of chart data in academic publication, reminds editors of paying attention to the various problems in processing chart data while editing manuscripts. It also summarizes the types and reasons of editing problems. At last, it points out that political issues may be hidden in the chart data.
Analyze two independent as well as relevant fields of Digital Storytelling and Interactive Digital Narrative, the similarity and difference of their concepts and history; delve into their main practical activities and research orientations; and sum up their current states as research fields, courses and even majors in higher education area.
