Abstract:

Widely using of mobile Internet technology shapes a developmental trend of present Internet+,at certain degree which dissolves brand influence from traditional media. Commercial mode and interaction innovation of new media products are key elements of brand success. Based on new media development situation and intermediary characters fitting for Internet+, this paper analyzes the opportunities facing during the period of constructing new media brand and also analyzes the relationship between User Experience (UE) and brand space. Illustrated by the case of news information App, the paper raises idea of elementary design elements system including Figure-Text-Page which is available for image construction of the kind of products. Focusing on App interface visual design on the three elements and uses of mutual interaction design, the paper concludes creative design points and suggests constructive analysis on image design of new media brand around the User-Centered-Design (UCD).