Abstract:

In the new media circumstance, the traditional paper media has to face the challenges of the emerging digital media. In order to better meet the personalized and diversitied information needs of audience, paper media needs to across the gap between old media and new media, just choose the way of cross-media operations and development. With complementary advantage of digital media such as Internet and Mobile-Internet, and the combination of multi-channel cooperation, it has been able to promote sharing of media content, audience resources and routes of transmission between paper media and network media, which could achieve win-win in the process of mutual penetration and fusion.

Key words: Paper media, 　Dissemination, 　Internet, 　Mobile phone