大气科学领域科技期刊新媒体发展策略研究


	—以《气候变化研究进展》为例

Abstract

Abstract:

The operation status and existing deficiencies of WeChat official account of

atmosphere science core journals was summarized firstly. Then， take “Press release” in

WeChat Official Account of Climate Change Research as an example， the effective pathway

of improving visibility and dissemination ability of journal articles by using new media was

discussed. Practice shows that， based on published articles， design and push “Press release”

with high readability， strong attraction and well pertinence in WeChat official account can

obviously increase the dissemination ability of journal articles. Therefore， in order to enlarge

journal impact， scientific journal of atmosphere science should highly combine traditional printed

media and new media.

Key words:

WeChat official account Atmosphere science Scientific Journal Dissemination

ability of article Operation experience of new media

CLC Number:

G235

Yang Xue.

New Media Strategic Research of Scientific Journal of Atmosphere Science ：

Take Climate Change Research journal as an example

[J]. Publishing Journal, 2022, 30(5): 68-.

[1]	Huang Xianrong Yan Beibei. Study on the Socialization of Publishing Public Services in China [J]. Publishing Journal, 2024, 32(01): 5-.
[2]	Duan Lechuan. Epistemological Reflection on the Concept of Editing—Focusing on the Discussion of the Concept of “Two Kinds of Editing” [J]. Publishing Journal, 2024, 32(01): 12-.
[3]	Zhang Chao Yang Ningwei. Hubei Academic Publication Fund ：10 Years’ Retrospect and Prospect [J]. Publishing Journal, 2023, 31(6): 11-.
[4]	Wang Yanlong Wang Zimu. Summon， Assimilation and Differentiation ： a Study on the Mediated Labor Process of Book Bloggers [J]. Publishing Journal, 2023, 31(4): 60-.
[5]	Zhang Yao Yang Zhongyang. Sense and Sensibility ： Reflections on the Development of Physical Bookstores in China [J]. Publishing Journal, 2023, 31(3): 67-.
[6]	Wu Guang. Research on Business Model Innovation Path for the Village Bookstore in the New Era [J]. Publishing Journal, 2023, 31(3): 79-.
[7]	Hu Hongchao. The Dynamic Causes and Governance Suggestions of False Information on Social Media ：From the Perspective of Actor Network Theory [J]. Publishing Journal, 2023, 31(2): 61-.
[8]	Zhan Lijuan Sun Xuhao Wang Xiaozui. Research on the Current Situation and Improvement Strategies of Chinese Scientific Journals on Sina Weibo [J]. Publishing Journal, 2023, 31(2): 70-.
[9]	Chu Jingli Yan Qun. Key Points Analysis on Intensive Development of STM Journals in China [J]. Publishing Journal, 2023, 31(1): 66-.
[10]	Cheng Bing Wang Shaowen Wu Lei. The Promotion of Excellent Traditional Chinese Culture from the Perspective of Publishing ：Taking the National Audiobooks Publishing Project as an Example [J]. Publishing Journal, 2022, 30(6): 70-.
[11]	Wei Xiaojing. Discussion on the Measures to Improve the Dissemination-force of Scientific Instrument Periodical by using Online First Publishing ：Take China Rural Water and Hydropower as an example [J]. Publishing Journal, 2022, 30(5): 75-.
[12]	Liu Rui. Research on Business Innovation of British and American Independent Bookstores Based on Siva Marketing Mix Theory [J]. Publishing Journal, 2022, 30(4): 59-.
[13]	Cheng Ming Gong Bing Wang Hao. The Value Concept and the Path of Value Creation of Content Marketing in the Digital Agezt [J]. Publishing Journal, 2022, 30(3): 66-.
[14]	Zhang Zemei. Research on Optimization of the Reading Promotion Service ：Reflections on Reading Promotion Practice Cases Reported by IFLA [J]. Publishing Journal, 2022, 30(3): 74-.
[15]	Liao Chengmao. Geo-spatial Distribution Characteristics and Suggestions of Entity Bookstores in China from the Perspective of Cultural Consumption [J]. Publishing Journal, 2022, 30(2): 67-.

New Media Strategic Research of Scientific Journal of Atmosphere Science ：

Take Climate Change Research journal as an example

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