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ISSN：1009-5853 CN：42-1618/G2
Supervised by Hubei Provincial Press and Publication Bureau
Supervised by Hubei Editors Association & Wuhan University
Published by the School of Information Management,Wuhan University
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2017, No.2 Date of publication:15 March 2017
Programmatic Marketing: What It Is and How It Benefits Publishers
2017, 25 (2): 5-.
Abstract
(
1005
)
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(2258KB) (
634
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The Content Marketing Research in Digital Media Era
2017, 25 (2): 8-.
Abstract
(
985
)
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(3927KB) (
1153
)
Effect of Choice Behavioral Intention of the E-Book Using by Butterfly Catastrophe Model
2017, 25 (2): 14-.
Abstract
(
935
)
PDF
(103085KB) (
169
)
How Perceived Needs Influence College Students’ Adoption and Use of Social Reading Apps ： A Case Study of News Apps
2017, 25 (2): 21-.
Abstract
(
1078
)
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(2525KB) (
562
)
The Copyright Ecology of Online Literature Writers
2017, 25 (2): 29-.
Abstract
(
1075
)
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(2272KB) (
704
)
Topic Selection Planning of Publication Content in E-learning Community
2017, 25 (2): 36-.
Abstract
(
933
)
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(2248KB) (
498
)
The Rational Reflection under the Background of Media Integration: What’s the Editor?
2017, 25 (2): 41-.
Abstract
(
746
)
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(2244KB) (
527
)
Some Understandings on the Abilities of Editors
2017, 25 (2): 47-.
Abstract
(
999
)
PDF
(2253KB) (
678
)
On the Craftsman Spirit of Editorial Activities in the “Internet+” Age
2017, 25 (2): 52-.
Abstract
(
946
)
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(2220KB) (
466
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Phenotype Traditional Culture and Stealth Traditional Culture in the Design of Book Covers
2017, 25 (2): 56-.
Abstract
(
1059
)
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(35283KB) (
257
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Editorial Congitation Initiated by a Histogram Lying a Scientific Research Thesis
2017, 25 (2): 60-.
Abstract
(
1639
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(2276KB) (
960
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The Scholarly Reading and Publishing Behavior of Early Career Researchers in China
2017, 25 (2): 64-.
Abstract
(
1117
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(2276KB) (
585
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Investigation of the Effect of the Change of Academic Publishing on Citation Delay ： a Case Study of Physics
2017, 25 (2): 68-.
Abstract
(
1063
)
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(2281KB) (
415
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A Study on the Publishing Strategy of Game-based Children’s eBook
2017, 25 (2): 73-.
Abstract
(
918
)
PDF
(10022KB) (
264
)
Selling Artistic Life ：An Analysis of Little Things Magazine's Communication Strategy
2017, 25 (2): 79-.
Abstract
(
1038
)
PDF
(4721KB) (
499
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Our Country Present Calendar Book Hot Forming, Characteristics and Enlightenment
2017, 25 (2): 84-.
Abstract
(
995
)
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(2224KB) (
390
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The Trans-boundary Transformation and Enlightenment of Trend Group
2017, 25 (2): 89-.
Abstract
(
816
)
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(2303KB) (
614
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Survey and Enlightenment of Online Marketing Models under New Media Environment
2017, 25 (2): 93-.
Abstract
(
937
)
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(2314KB) (
880
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Research on the Marketing of Publishing Industry Webcast
2017, 25 (2): 99-.
Abstract
(
978
)
PDF
(2212KB) (
899
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Cultural Protection Policies in the Canadian Book Publishing Industry
2017, 25 (2): 103-.
Abstract
(
922
)
PDF
(2292KB) (
568
)
The funding system of Japanese academic publishing
2017, 25 (2): 108-.
Abstract
(
899
)
PDF
(2212KB) (
332
)
Study on Ji Xianlin’s Early Translation and Introduction of Hölderlin’s Works
2017, 25 (2): 112-.
Abstract
(
1093
)
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(55646KB) (
149
)
Current Political Situation / Culture / Market
2017, 25 (2): 117-.
Abstract
(
943
)
PDF
(55652KB) (
168
)
A Study on Book Advertisements in The New Paper of Novel
2017, 25 (2): 124-.
Abstract
(
989
)
PDF
(7061KB) (
220
)
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