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ISSN：1009-5853 CN：42-1618/G2
Supervised by Hubei Provincial Press and Publication Bureau
Supervised by Hubei Editors Association & Wuhan University
Published by the School of Information Management,Wuhan University
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2017, No.2 Date of publication:15 March 2017
Programmatic Marketing: What It Is and How It Benefits Publishers
2017, 25 (2): 5-.
Abstract
(
1001
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(2258KB) (
608
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The Content Marketing Research in Digital Media Era
2017, 25 (2): 8-.
Abstract
(
963
)
PDF
(3927KB) (
992
)
Effect of Choice Behavioral Intention of the E-Book Using by Butterfly Catastrophe Model
2017, 25 (2): 14-.
Abstract
(
930
)
PDF
(103085KB) (
158
)
How Perceived Needs Influence College Students’ Adoption and Use of Social Reading Apps ： A Case Study of News Apps
2017, 25 (2): 21-.
Abstract
(
1070
)
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(2525KB) (
488
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The Copyright Ecology of Online Literature Writers
2017, 25 (2): 29-.
Abstract
(
1066
)
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(2272KB) (
647
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Topic Selection Planning of Publication Content in E-learning Community
2017, 25 (2): 36-.
Abstract
(
925
)
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(2248KB) (
456
)
The Rational Reflection under the Background of Media Integration: What’s the Editor?
2017, 25 (2): 41-.
Abstract
(
731
)
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(2244KB) (
469
)
Some Understandings on the Abilities of Editors
2017, 25 (2): 47-.
Abstract
(
984
)
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(2253KB) (
658
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On the Craftsman Spirit of Editorial Activities in the “Internet+” Age
2017, 25 (2): 52-.
Abstract
(
937
)
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(2220KB) (
435
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Phenotype Traditional Culture and Stealth Traditional Culture in the Design of Book Covers
2017, 25 (2): 56-.
Abstract
(
1053
)
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(35283KB) (
246
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Editorial Congitation Initiated by a Histogram Lying a Scientific Research Thesis
2017, 25 (2): 60-.
Abstract
(
1631
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(2276KB) (
942
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The Scholarly Reading and Publishing Behavior of Early Career Researchers in China
2017, 25 (2): 64-.
Abstract
(
1113
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(2276KB) (
543
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Investigation of the Effect of the Change of Academic Publishing on Citation Delay ： a Case Study of Physics
2017, 25 (2): 68-.
Abstract
(
1057
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(2281KB) (
398
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A Study on the Publishing Strategy of Game-based Children’s eBook
2017, 25 (2): 73-.
Abstract
(
906
)
PDF
(10022KB) (
251
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Selling Artistic Life ：An Analysis of Little Things Magazine's Communication Strategy
2017, 25 (2): 79-.
Abstract
(
1024
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(4721KB) (
442
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Our Country Present Calendar Book Hot Forming, Characteristics and Enlightenment
2017, 25 (2): 84-.
Abstract
(
982
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(2224KB) (
345
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The Trans-boundary Transformation and Enlightenment of Trend Group
2017, 25 (2): 89-.
Abstract
(
807
)
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(2303KB) (
571
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Survey and Enlightenment of Online Marketing Models under New Media Environment
2017, 25 (2): 93-.
Abstract
(
926
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(2314KB) (
838
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Research on the Marketing of Publishing Industry Webcast
2017, 25 (2): 99-.
Abstract
(
965
)
PDF
(2212KB) (
824
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Cultural Protection Policies in the Canadian Book Publishing Industry
2017, 25 (2): 103-.
Abstract
(
909
)
PDF
(2292KB) (
529
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The funding system of Japanese academic publishing
2017, 25 (2): 108-.
Abstract
(
886
)
PDF
(2212KB) (
310
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Study on Ji Xianlin’s Early Translation and Introduction of Hölderlin’s Works
2017, 25 (2): 112-.
Abstract
(
1073
)
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(55646KB) (
140
)
Current Political Situation / Culture / Market
2017, 25 (2): 117-.
Abstract
(
934
)
PDF
(55652KB) (
158
)
A Study on Book Advertisements in The New Paper of Novel
2017, 25 (2): 124-.
Abstract
(
979
)
PDF
(7061KB) (
208
)
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