Publishing Journal ›› 2017, Vol. 25 ›› Issue (2): 79-.
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Abstract:
This paper studied the changes of pint-sized magazine’s narration and service based on the segmentation of audience in Internet era, using the Little Things lianwuzhi as an example. To start with, the Little Things’s editorial team shaped the magazine image as an opinion leader in the sub-cultural circle strategy by focusing on commercialized objects, providing the art-related knowledge pedigree as well as the consume guide. Secondly, the magazine tried to transform from the print media to the online sharing community of artistic life, thus to enhance the cohesion and stickiness of the exclusive community. Lastly, the paper believed that the interpretation of artistic life helped to build the magazine’s reputation, and through the transition of online sharing community,we saw positive perspective at the follow-up of a people-centered connecting logic.
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URL: http://cbkx.whu.edu.cn/jwk3/cbkx/EN/
http://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2017/V25/I2/79