Abstract:

Cultural differences refer to the differences in the cultures of different nations and countries, which are caused by the natural geographical environment, the evolution and vicissitudes of culture itself, the historical tradition and the existence of nationality. In the process of China's book external dissemination, cultural differences affect the production of book

products, the transaction costs of book products and the regional distribution of book products external dissemination. Innovation in the book production model, including the“Banana Man” model, the“Mix-and-mix” model and the“Adaptability” model, will help to eliminate the negative impact of cultural differences, promote our books into the western developed countries mainstream market cultural barriers gradually eliminate.

CLC Number: 

• G239