Tong Ya is the work of Fang Yizhi， a scholar of the late Ming and early Qing dynasties. The production of this book spanned the Ming and Qing dynasties， it was not the author’s effort alone， but rather the result of the participation of many characters in social relations such as kinship， karma， learning， and geography， in the creation， copying， and printing of the text of Tong Ya. After the first printing of the Kangxi five years， through a number of reproduction， the producers include both commercial publishers， but also include the scholar and the official school， the publication of different profit-making motives in the market prompted them to choose to produce Tong Ya. The end of the Ming and early Qing dynasties， the gradual change of the cultural environment， readers of the “study of research” the demand for increased，Tong Ya to start the trend of the first， its dissemination and the cultural environment of the trend of change coincides with the same track. The scholarly character of the book is the forerunner of Qianjia scholarship， and Ri Zhi Lu also belongs to the source of Qing dynasty koanology， which occupies a place in the formation of the East Asian community of simplicity.

Tong Ya ,  Interpersonal networks ,  Market dynamics ,  Cultural environment Dissemination