Publishing Journal ›› 2023, Vol. 31 ›› Issue (5): 63-.

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Publishing Artificial Intelligence from a Value Chain Perspective: AnalysisFramework,Scenario Application and Competitive Advantage

  

  1. Business School,Guangzhou College of Technology and Business,Guangzhou,510850
  • Online:2023-09-15 Published:2023-09-15

Abstract: Based on the value chain, ananalysis frame work of “publishing value chain-AItechnology-competitive advantages” for publishing artificial intelligence has been established.This study discusses the typical applications of publishing artificial intelligence have beendiscussed in the four core value activities of content acquisition, product development,printing and warehousing, distribution and sales. It also analyzes the competitive advantagesof publishing artificial intelligenceare. The research provides a theoretical reference for thedeployment and import of AI technology in the core value activities of Chinese publishingenterprises

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