Abstract:

In view of the problems encountered in the current development of integrative

publishing， this study takes a holistic perspective and draws on the theoretical framework of Triple

Articulation， analyzes the problems that the current integrative publishing should focus on from

the three directions of materiality and technology， text and symbol， scene and space. It is found

that the integrative publishing industry has turned to follow the evolution of media technology，

covering the complete chain from technology appropriation to normalization. In this process， the

focus should be on the production of text and symbols to enhance the effectiveness of publishing

content and form， thus bridging the meaning space shared with users. Especially， our attention

should be paid to the coupling of scenes involving temporal and spatial， public and private

domains， in order to comprehensively optimize the information experience of users in the new

media environment.

Key words:

Integrative publishing Triple articulation Media technology Symbol production

Public space

CLC Number: 

• G237