Abstract:

Drawing upon case studies conducted during the COVID-19 pandemic, this article

proposes an emergency strategy model for knowledge services（ESKS model）in publishing

enterprises. Informed by Mintzberg’ s emergency strategy theory and Boyd’ s “OODA

Loop” process structure, the model argues for proactive development and implementation of

comprehensive knowledge service strategies to effectively respond to emergencies. This entails

optimizing resource allocation, establishing robust emergency alert systems, strengthening

digital publishing businesses, constructing influential proprietary platforms, and actively

engaging in relevant publishing alliances. By pursuing diversified advantages among enterprises

and continually enhancing their capacity and effectiveness in handling emergencies, publishing

enterprises can thrive in such challenging situations.

Key words:

Publishing enterprises Knowledge services Emergency strategy Digital publishing

CLC Number: 

• G230