Abstract:

This article starts from a systemic perspective and believes that the essence of

publishing lies in the production and flflow of content. Based on this， the main challenges facing

the publishing industry are analyzed， including the mismatch between supply and demand of

publishing content， low quality of publishing content， rigid dissemination of publishing content，

and unclear copyright of publishing content. At the same time， combined with technological

innovation in the metaverse， this article explores the path of change for publishing in the

metaverse. Research shows that metaverse technology can not only help publishing better solve

the current challenges it faces， but also make the production and flflow of publishing content more

personalized， intelligent， and collaborative between humans and machines， bringing about a

completely new transformation for the publishing industry.

CLC Number: 

• G230