Abstract:

Based on the theory of value co-creation， this paper divides the nonlinear transfor

mation of the publishing industry into three types ： content aggregation， large-scale collaborative

production， and socialized content production based on the core competitiveness and value

realization of publishing companies. The analysis is based on Today’s Headlines， Wikipedia

and Tiktok. The study found that the publishing industry under the value co-creation mechanism

shows the following trend ： Users have become an important indicator of the company’s core

competitiveness. From the perspective of content production， the boundary between professional

production and non-professional production is being eliminated; from the perspective of user

participation， The entry threshold of users is getting lower and lower， and the degree of involvement

is getting higher and higher; from the perspective of the relationship between the enterprise and the

user， the cooperation between the two is based on the value identification of both parties， and the

focus of the enterprise is shifting to the value identification of the user.

CLC Number: 

• G230