网络旧书平台的交易费用分析


	—以孔夫子旧书网和多抓鱼为例

Abstract:

From the perspective of transaction costs theory， this paper points out that the

evolution of old book trading organization is controlled by the economic law of transaction cost

minimization. There are three main transaction costs involved in the old book transaction ： the

information cost of mutual search， the information cost of identifying quality and the transaction

cost of supervising contract performance. The information cost of identifying quality is further

subdivided into the cost of identifying appearance quality， version quality and knowledge content

quality. The pricing cost of Old Books is mainly determined by the cost of identifying knowledge

content quality. This paper compares and analyzes the relative changes of the transaction costs

of the Confucius Old Book platform and Duozhuayu. It is pointed out that through a series of rules

and intermediary protection system， Confucius Old Book platform has reduced the transaction

costs as a whole and laid a good foundation for future development. However， the pricing

cost of Duozhuayu is on the high side. How to reduce the pricing cost is an issue that must be

considered in the future development of Duozhuayu.

CLC Number:

Zou Fangbin.

Analysis on Transaction Costs of Online Used Book Platform ： Take Confucius Old

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