Abstract:

Facing the trend of the era of integration development， state-owned publishing

groups must think deeply about the path choice and strategic application of the integration

development. Based on the practice of the publishing group management for many years and

in-depth study of domestic publishing companies’ integrated development practice cases， the

authors put forward three core strategies of the integration development from the perspective of

the group management ： The integration development strategy with the content， the channel and

the platforms as the core.

Key words:

Publishing group Publishing fusion Core strategy

CLC Number: 

• G231