Publishing Journal ›› 2023, Vol. 31 ›› Issue (6): 43-.

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Articulation, Extension and Reconstruction : Three Directions of Integrative
Publishing Development

  

  1. Television School, Communication University of China,Beijing,100024
  • Online:2023-11-15 Published:2023-11-15

Abstract:

In view of the problems encountered in the current development of integrative
publishing, this study takes a holistic perspective and draws on the theoretical framework of Triple
Articulation, analyzes the problems that the current integrative publishing should focus on from
the three directions of materiality and technology, text and symbol, scene and space. It is found
that the integrative publishing industry has turned to follow the evolution of media technology,
covering the complete chain from technology appropriation to normalization. In this process, the
focus should be on the production of text and symbols to enhance the effectiveness of publishing
content and form, thus bridging the meaning space shared with users. Especially, our attention
should be paid to the coupling of scenes involving temporal and spatial, public and private
domains, in order to comprehensively optimize the information experience of users in the new
media environment.

Key words:

Public space

CLC Number: