Abstract:

Based on the background that the publishing process， service form and business

model of virtual reality publishing will have an overall， systematic and revolutionary change，

this paper uses the in-depth interview method and the qualitative analysis of grounded theory

to discuss the inflfluential factors and mechanism of the development of virtual reality publishing

from the dynamic level. In order to improve the quality of virtual reality publications, as well as the

digital transformation of the publishing industry, we also put forward macro, medium and micro

level strategies to adapt to the development of society and the needs of the public.

Key words:

Virtual reality Publication Grounded theory Motive force

CLC Number: 

• G237