Publishing Journal ›› 2023, Vol. 31 ›› Issue (1): 91-.

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VR Content Production Research : An Embodied Perspective

  

  1. School of Humanities and Communication, Zhejiang Gongshang University, Hangzhou,310012
  • Online:2023-01-15 Published:2023-02-01

Abstract:

With the advent of consumer VR headset(HVR)products, the value and importance
of“embodiment”have been highlighted.“Embodiment”gives VR technology the possibility of
meaningful production, and also makes the media value of HVR reflected. HVR has three levels of
embodiment, that is, from physical space, visual space to psychological space are embodied. This
embodied form also makes VR content unique from other media. To this end, producers must
create a relationship between the“horizon”and the embodied experiencer, and use this creation
as a general mode of understanding of VR works; and that’s why embodied montages come
about. As a way of VR meaning production, embodied montage is both a narrative method of VR
content and a connection schema of VR content. Corresponding to this production method, VR
has formed two content interpretation modes : synesthesia-metaphor mode and continuous
disembodied mode. In practical application, it is necessary to reasonably set up the link,
frequency and degree of interaction between the experiencer and the content, and refine and
grasp the visual picture from the perspective of semiotics, so as to create new meaning in VR
content production.

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