Abstract:

Discusses the logical motivation， paths and development status of the content

audit of the current platform media in China， and reflects on its existing dilemma and how to

solve this dilemma in the future. The current problems and challenges facing by content audit

are reflected in the excessive content， the discrimination in algorithm and manual audit. The

transparency logic of platform content audit rules is masked. In the future， the content audit

mechanism will be more perfect， and a new social division of labor will be created in the content

ecology. The content risk controller will become a new profession， and the third-party content

auditing institutions will emerge. Part of the human audit tasks will be replaced by machine

audit， and the content industry rules will be gradually established. A variety of social forces will

also enter into the audit system.

Key words:

Content auditing Platform media Field theory Digital publishing New media

CLC Number: 

• G237