Abstract:

From the perspective of narratology，this paper explores the causes of ethics

anomie in new media publishing. First，the value distortion implied by the author’s power

expansion in the new media era. Second，the social nature of new media platforms leads to the

kitsch trend of“dialogue”. Third，the variation of“hypertext”in the network world leads to the

uncontrollable ethics. In order to realize the media function of communication and construction of

ethical norms and values，new media publishing needs to combine various forces and resources，

prevent the abuse of media power，and pay attention to text strategies and ethical constraints.

Key words:

New media publishing Ethical anomie Implied author Interactivity Hypertext

CLC Number: 

• G237