Using the method of website data statistics, investigate the operation status of
Sina Weibo account of the sample journals, including the opening and certifification, the number,
frequency and interaction performance of the blog posts, the content type, theme distribution and
dissemination inflfluence. There is a large difference in the number of published articles in the sample
journals, the frequency of publication is unstable, and the amount of interaction is small ； the
presentation form is single, and the publication of works lacks continuity ； the blog mainly focuses
on paper sharing, news and popular science ； the overall influence of dissemination is weak.
Under the background of accelerating the integration of media and the policy of building world
class scientifific journals, Chinese scientifific journals need to break through the traditional thinking
of running journals and establish the concept of all media communication ； comprehensively
reform and upgrade the content of their own Sina Weibo from the aspects of the theme of blogs,
expression of contents, presentation of works, mechanism of interactive feedback ；grasp the
social properties of Sina Weibo to create a two-way interactive atmosphere ；effectively improve
the communication effect, create the “business card of microblog publishing” of scientifific journals
and help to comprehensively enhance the social inflfluence of scientifific journals.
