Publishing Journal ›› 2024, Vol. 32 ›› Issue (03): 32-.

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“AIGC+” : Research on the Mechanism of Virtual Reality Media Content Production

  

  1. Department of Science and Technology Communication, University of Science and Technology of China
  • Online:2024-06-18 Published:2024-06-18

Abstract: Taking the perspective of interality, this article analyzes the logic of the relationship between different modes of content production in terms of cross-scene interaction of subject participation, cross-textual extension of textual connectivity, and cross-modal intermingling of media interconnectivity. Based on this, this article discusses the operation mechanism of“ AIGC+” virtual reality media content production from the six aspects of content creation, content packaging, market creation, data transmission, distribution service and user interface in conjunction with the Digital Creative Interactive Service Model. Finally, this article proposes specific strategies for constructing an operational guarantee system from the aspects that responsible innovation is an important cornerstone for sustained innovation through AIGC, platform thinking is an important bridge for connecting resources of all parties, digital literacy is an important guarantee for the development of data productivity, and ecological concept is an important lead for sustainable and healthy development. 

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