Abstract:

On the basis of literature research, construct a model of factors influencing the

willingness to use open access academic resources by drawing on the Use and Gratification

Theory and ECM model; research data were obtained through a large-scale questionnaire survey

of students in colleges in China; and the model was finally empirically tested by using AMOS

analysis software. It was found that only 12.45% of the 8610 college students surveyed had used

OA academic resources; it was confifirmed that the key factor affecting the use of OA academic

resources by college students in China is the lack of understanding of the OA movement,

and the other factors in order of influence are external environment, expectation satisfaction,

resource quality, platform function and cost of use. After clarifying these influencing factors,

countermeasures to effectively enhance the willingness of OA resources use among students in

China’s universities are proposed.

Key words:

Open access Academic publishing Willingness to use Inflfluencing factors

Digital publishing

CLC Number: 

• G237