Abstract:

Using the method of website data statistics, investigate the operation status of

Sina Weibo account of the sample journals, including the opening and certifification, the number,

frequency and interaction performance of the blog posts, the content type, theme distribution and

dissemination inflfluence. There is a large difference in the number of published articles in the sample

journals, the frequency of publication is unstable, and the amount of interaction is small ； the

presentation form is single, and the publication of works lacks continuity ； the blog mainly focuses

on paper sharing, news and popular science ； the overall influence of dissemination is weak.

Under the background of accelerating the integration of media and the policy of building world

class scientifific journals, Chinese scientifific journals need to break through the traditional thinking

of running journals and establish the concept of all media communication ； comprehensively

reform and upgrade the content of their own Sina Weibo from the aspects of the theme of blogs,

expression of contents, presentation of works, mechanism of interactive feedback ；grasp the

social properties of Sina Weibo to create a two-way interactive atmosphere ；effectively improve

the communication effect, create the “business card of microblog publishing” of scientifific journals

and help to comprehensively enhance the social inflfluence of scientifific journals.

Key words:

Media convergence Scientifific journal Sina Weibo operation All media

communication

CLC Number: 

• G235