Abstract:

Cognitive neuroscience is used in digital reading research to map the cognitive

processes employed by the human brain during digital reading and also to seek insights into

readers’ emotional experience. This paper introduces commonly used techniques and methods

of cognitive neuroscience， as well as the current status and shortcomings of research into digital

reading. The paper addresses four main issues in digital reading， namely， reader preference，

product optimization， distribution prediction and communication rules. It suggests new research

methods and ideas， constructs a framework for digital reading research based on cognitive

neuroscience， and explores theoretical breakthroughs and innovations.

Key words:

Digital reading Cognitive neuroscience Reader experience Publication and distribution Digital publishing

CLC Number: 

• G237