面向公共文化服务的“馆店”融合运营创新发展研究

Abstract

Abstract:

In order to better meet people’s new demand for high-quality public cultural services

and diversified reading in the media convergence environment， the organic combination of the

advantages of Xinhua bookstores and resources of libraries to innovate the business management

model of public libraries is a useful attempt to transform， upgrade and integrate the innovative

development of libraries and Xinhua bookstores. This practice of integration of libraries and

bookstores not only has a solid theoretical foundation， but also has relevant case experiences to

learn from. However， at this stage， there are still barriers and model-level development dilemmas

in this integration. This paper proposes an innovative model for the integration of libraries and

bookstores that integrates new services， new supplies， new operations， and new outlooks under

the guidance of public reading space and symbiosis theory， and provides an outlook on its future

development in terms of revenue generation， attraction， evaluation， and demonstration.

Key words:

Xinhua Bookstores Libraries Integrated operation of libraries and stores

Public cultural services National reading

CLC Number:

G237

Zhang Meijuan Wang Meng Su Huayu.

Study on the Innovative Development of Integrated Operation of Libraries and

Bookstores for Public Cultural Services

[J]. Publishing Journal, 2022, 30(4): 46-.

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Study on the Innovative Development of Integrated Operation of Libraries and

Bookstores for Public Cultural Services

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