Abstract:

The editorial attainments are confronted with “changes and constancies” in the new

media era. In order to explore what attainments are required for competent editors in the new media

era， the article conducted coding research via literature review method， questionnaire interview

method and qualitative research method. The results indicated that the editorial attainments contain

professional quality， professional ethics quality and interpersonal quality with some deficiencies

in awareness of current policies， overall planning， aesthetic literacy， sticking to the bottom line，

self-improvement spirit， copyright awareness， cognitive ability and new media operation strategy.

The editors shall re-define their roles， improve editing abilities and professional levels through

continuous learning， enhance operational abilities with a new editorial concept so as to achieve

humanization， professionalization and fine quality of publication in the new media era.

Key words:

New media era Editorial attainments Professional quality Professional Ethics

quality Interpersonal quality

CLC Number: 

• G232