Abstract:

In the era of publishing integration， readers have multiple identities such as prosu

mers， communicators， innovators and investors， and participate in the value creation of publishing

enterprises with multiple identities， forming reader value different from that in the traditional

publishing era. Based on Prahalad’ s theory of co-creating value， combined with the practice of

value co-creating in the publishing field， the connotation and expression of readers’ co-creating

value are analyzed. Based on the DART model， from the perspective of publishing enterprises，

this paper points out the development path of readers to co-creating value， and provides

reference for publishing enterprises to deeply play the value of readers co-creating.

Key words:

Reader co-creating Value co-creating of publishing value DART Reader , Publishing enterprises

CLC Number: 

• G232