从出版到跨媒体叙事 ：数字时代的出版业发展

Abstract

Abstract:

This study aims to describe the development of transmedia storytelling in the global

publishing industry. Based on the literature review, the five main elements of the concept of

transmedia storytelling are discussed in the publishing industry in the digital ecological environment.

And also the study explores the basic features of the business model including the content system

built by multiple centers and networks, open and integrated operation system, content value co

creation, unique audience experience and relationship, etc. We also give suggestions including

constructing the concept of transmedia storytelling in the publishing industry, encouraging the

transformation of authorship, building fan circles, and realizing the value co-creation of IP brands

with the help of meta-stories for the digital development of China’s publishing industry.

Key words:

Transmedia storytelling Publishing industry Digital era

CLC Number:

G237

Ji Dan Guo Zheng.

From Traditional Publishing to Transmedia Storytelling: the Development of the

Global Publishing Industry in Digital Era

[J]. Publishing Journal, 2023, 31(4): 52-.

[1]	Tian Fangbin. A Few Basic Issues of the High-Quality Development of the Publishing Industry [J]. Publishing Journal, 2023, 31(6): 5-.
[2]	Wang Weixian. Articulation， Extension and Reconstruction ： Three Directions of Integrative Publishing Development [J]. Publishing Journal, 2023, 31(6): 43-.
[3]	Wang Haizhu Wang Hongtao. Process and Value of People’ s Literature Publishing House’ s Translation Circulation Network [J]. Publishing Journal, 2023, 31(6): 60-.
[4]	Liu Chang Fei Hanlu. Research on the Real Dilemma, Cause Mechanisms and Action Paths of Improving Digital Reading Literacy for Rural Children from the Perspective of Social Support： A Case Study of Jiashan County, Zhejiang Province [J]. Publishing Journal, 2023, 31(6): 66-.
[5]	Zou Qing Xu Lifang. On Digital Educational Resources Service Platform Content Regulation and Its System Construction [J]. Publishing Journal, 2023, 31(6): 76-.
[6]	Cai Xinyuan Chen Qiuchan Zhang Jian. Design and Implementation of AI Co-created Traditional Chinese Poetry Culture VR Experience System [J]. Publishing Journal, 2023, 31(4): 80-.
[7]	Zhao Bingxun Long Zhengwu. Research on the Boundary of Digital Textbook Construction in Primary and Secondary Schools [J]. Publishing Journal, 2023, 31(4): 89-.
[8]	Zhang Ning. The Target Progress， Direction Change and Future Route of Digital Publishing for Chinese Ancient Books in China [J]. Publishing Journal, 2023, 31(4): 5-.
[9]	Ouyang Jian. Value Reengineering in Digital Publishing of Ancient Books in the Age of Digital Intelligence [J]. Publishing Journal, 2023, 31(4): 17-.
[10]	Lei Xue Zheng Ang Yang Daiqing. The Implementation Progress of Open Access Project “Plan S” and Its Enlighten ment to China [J]. Publishing Journal, 2023, 31(4): 70-.
[11]	Xu Hualiang. The Value Appeal of Publishing ：“Monism” and “Diversity” [J]. Publishing Journal, 2023, 31(3): 50-.
[12]	Ren Anqi. Application, Challenges and Governance of Intelligent Language Models in Digital Publishing: An Analysis Based on ChatGPT Technology Features [J]. Publishing Journal, 2023, 31(3): 94-.
[13]	Fang Qing Ding Jingjia. Three Publishing Topics Concerning Artificial Intelligence Generated Content [J]. Publishing Journal, 2023, 31(2): 5-.
[14]	Zhou Rongting Li Pei Zhou Shihan. Research on Dynamic Mechanism and Path of the the Development of Virtual Reality Publishing [J]. Publishing Journal, 2023, 31(2): 11-.
[15]	Yuan Xiaoqun Kang Qiyao. Research on Data-intelligence Empowering Smart Publishing Knowledge Services [J]. Publishing Journal, 2023, 31(2): 21-.

From Traditional Publishing to Transmedia Storytelling: the Development of the

Global Publishing Industry in Digital Era

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