Abstract:

Publishing is a conscious social activity. The political value of publishing is rooted

in the level of consciousness， thought and belief， and the cultural value is rooted in the level

of the country， society and people. It involves the complex relationship between the publicity，

authenticity and heterogeneity “pluralism” publishing culture and the authoritative， tendentious

and discourse “monism” ideology. Publishing needs to grasp the “tension” between monism

and non-mainstream ideology and anti-mainstream pluralism ideology; The game between the

pursuit of“industry” interests and the cultural mission of “cause” is increasingly fierce. In the

environment of ideology， economic interests and cultural mission， the social， media and public

values determine the intrinsic value of publishing. The pursuit of publishing value is the logical

“pluralism” of practical activities with multiple cultural attributes， and the logical “monism”

of the concept of multiple social attributes. The pursuit of publishing value follows the unified

value of “class nature - people nature”， the progressive value of “group symbol - individual

consciousness”， and the action logic of “supervision right - freedom right”. Among them， the

unifified value is the fundamental value， the progressive value is the core value， and the combined

value is the load value.

Key words:

Publishing Value appeal Monism Diversity

CLC Number: 

• G237