Publishing Journal ›› 2023, Vol. 31 ›› Issue (2): 97-.

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Translation Publishing and Classical Construction ： The Enlightenment of
Translation， Publication of Mozi in the West

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  1. （School of Foreign Studies，Hunan University of Finance and Economics，Changsha，410205）
    （School of English and International Studies，Beijing Foreign Studies University，Beijing，100089）
  • Online:2023-03-15 Published:2023-04-14

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Abstract:

The canonization of Mozi in the west could not have been achieved without the
strong promotion of Western publishing institutions. Non-profifit university presses, which primarily
target professional readers and researchers, place emphasis on the academic and authoritative
aspects of translations, making it easier to be accepted in the educational fifield, gain recognition
in mainstream ideology, and become institutionalized classics. On the other hand, commercial
publishing institutions excel in market-oriented book design and marketing, focusing on the
readability of translations, greatly enhancing their inflfluence among general readers, and ensuring
their continued status as classics. This article examines the history of English translations of Mozi
and highlights the important role played by market-oriented commercial publishing and academic
publishing by university presses in its canonization process. These insights are enlightening for
the publishing industry, a cornerstone of China’s cultural internationalization, to enhance the
attractiveness, international competitiveness and dissemination inflfluence of publications.

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