Publishing Journal ›› 2021, Vol. 29 ›› Issue (6): 28-.

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Research on the Characteristics and Modes of Editorial Planning for Custom Publishing

  

  1. School of Information Management, Wuhan University, Wuhan, 430072

  • Online:2021-11-15 Published:2021-12-01

Abstract:

Custom publishing is a personalized publishing model that focuses on the individual
needs of the audiences and is driven by the specific needs of the specific audiences. In terms of
editing and planning, custom publishing has the characteristics of specialized topic selections and
interactive planning process, forming four editorial planning modes based on brand customization,
channel customization, professional customization and technology integration.

Key words:

zation Publishing enterprise

CLC Number: