Abstract:

Custom publishing is a personalized publishing model that focuses on the individual

needs of the audiences and is driven by the specific needs of the specific audiences. In terms of

editing and planning， custom publishing has the characteristics of specialized topic selections and

interactive planning process， forming four editorial planning modes based on brand customization，

channel customization， professional customization and technology integration.

Key words:

Custom publishing Editorial planning Brand customization Channel customi

zation Publishing enterprise

CLC Number: 

• G231