Abstract:

This paper conducts an empirical study on the three mainstream crowdfunding

platform publishing projects in China， discusses the factors influencing the success of publishing

crowdfunding through regression analysis， and further compares and analyzes the moderating

effect of crowdfunding platforms. The results showed that the type of books， target amount，

reward status， reward content， proportion of base status， number of supporters and number

of updates had significant influence on the achievement of publishing crowdfunding. In different

crowdfunding platforms, book types have different influences on crowdfunding attainment.

Key words:

Publishing crowdfunding Regression analysis Crowdfunding platforms

Influencing factor

CLC Number: 

• G231