Publishing Journal ›› 2021, Vol. 29 ›› Issue (2): 66-.

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Perception Analysis of Rural Bookstores Based on Internet Reviews from the Perspective of Cultural Tourism ：Take Xianfeng Bookstore （rural store） as an Example

  

  1. （School of Journalism and Information Communication， Huazhong University of Science and
    Technology， Wuhan， 430074）
  • Online:2021-03-15 Published:2021-04-03

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Abstract:

In recent years， with the advancement of the rural revitalization strategy， tourism- 

oriented rural bookstores have appeared one after another in some beautiful rural areas in my country.

These rural bookstores have been active in rural revitalization， not only spurring the development of
rural tourism， but also bringing part of urban civilization and high-quality resources to the countryside，
exploring a new development path for the transformation of the physical bookstore industry. This article
takes four rural bookstores under Xianfeng Bookstore as an example， based on the perspective of
cultural tourism activities， and focuses on the subject of cultural tourism activities-tourists’ perception
of rural bookstores， and explores tourists’ perception of the image of such rural bookstores. Tourists’
perception of the cognitive image and emotional image of rural bookstores is analyzed， the image
theme features of rural bookstores are integrated， and a model of factors that affect tourists’ negative
emotional experience is constructed. The problems existing in the development of rural bookstores are
summarized. From the perspective of operators and the government provide enlightenment and
suggestions at all levels.

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