打造世界一流科技期刊的三个维度

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Abstract:

Under the background of“creating a world-class scientific and technological

journals”， based on the status quo of Chinese STM publishing and the successful experience in

developed countries， and taking the operation process of the journal as a clue， the paper starts

from the three dimensions of business model， brand management， and service marketing to

proposes the specific ideas and improvement strategies of marketing competitiveness， brand

influence and user affinity of Chinese sci-tech journals.

Key words:

STM publishing STM journal World-class Globalization

CLC Number:

Cao Ziyu Fang Qing.

Three Dimensions for Creating World-class STM Journals

[J]. Publishing Journal, 2021, 29(3): 64-.

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[3]	Yao Yongchun Wu Yonghong. Research on the Characteristics and Modes of Editorial Planning for Custom Publishing [J]. Publishing Journal, 2021, 29(6): 28-.
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[5]	Chen Chen Meng Xiangbao. The Challenges and Responses of Humanities and Social Sciences Journals in Public Health Emergency ： A Survey of Notice Soliciting Contributions on COVID-19 [J]. Publishing Journal, 2021, 29(4): 42-.
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[7]	Li Shiqi Zhu Zhichao Xiang Fei. A Study on Factors Influencing the Success of Publishing Crowdfunding in China [J]. Publishing Journal, 2021, 29(1): 54-.
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