Abstract:

The paper holds that the key to the research of integrated development of publishing

is to solve the problems of premise， essence and path of integrated development. Among them，

the premise of integration development is to solve the epistemological problem of publishing

integration development， which serves the main body of the publishing market’s cognition of

the importance of publishing integration development; the essence of integration development is

to solve the ontology problem of publishing integration development， which serves the scientific

understanding and correct grasp of publishing integration development; the path of integration

development is to solve the problem of publishing integration development methodological issues

serve the scientific choice of publishing integration development strategy.

Key words:

Publishing industry Publishing convergence Media convergence Convergence development

CLC Number: 

• G320