Publishing Journal ›› 2021, Vol. 29 ›› Issue (1): 47-.

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Construction of World-class Scientific and Technological periodicals Periodicals
Based on Global Readers’ Requirement 

  

  • Online:2021-01-15 Published:2021-01-27

Abstract:

Under the background of building world-class sci-tech periodicals, this paper puts
forward that sci-tech periodicals should determine targeted reader groups and plan their future
development; establish a brand centered on global reader service and maintain the reputation
centered on periodicals; adopt popular expression and serve original innovation, strive to improve
the communication level and increase the stickiness of users from the perspective of reader
acquisition; promote media integration and build the competitive strategic system of world-class
sci-tech periodicals.
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