可供性视角下“中国风”动漫 IP 的跨媒介叙事与传播探析

Abstract

Abstract: This study, grounded in affordance theory, systematically analyzes the media logic of“ China-Style” anime IP, and while delving into its content narrative, media narrative, and the communication ecosystem within the industrial chain under transmedia contexts, based on the inherent mechanisms of anime IP’ s transmedia storytelling. The research reveals that guided by affordance logic, the content narrative of“ Chinese-style” anime IP focuses on cultural construction within storyworlds, employing multidimensional narrative strategies including character empathy, shared values, and the construction of participants’ social relationships to shape deep-level interactions between IP and audiences. Furthermore, the media narrative of“ Chinese-style” anime IP has evolved from traditional unidirectional linear communication models to contemporary transmedia dissemination paradigms. This transformation not only facilitates cross-border circulation of classic Chinese symbolic elements across media platforms but also enhances IP circulation and value realization within industrial chains.

Key words: Affordance　Chinese-style anime IP　Transmedia storytelling communication　 Industrial chain

CLC Number:

G237

Yao Lin　Liao Yixin. An Analytical Exploration of Transmedia Storytelling and Communication of Chinese-Style Anime IP from the Perspective of Affordance[J]. Publishing Journal, 2025, 33(2): 90-98.

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An Analytical Exploration of Transmedia Storytelling and Communication of Chinese-Style Anime IP from the Perspective of Affordance

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