Publishing Journal ›› 2025, Vol. 33 ›› Issue (2): 15-21.
Previous Articles Next Articles
Received:
Revised:
Online:
Published:
Abstract: This article explores the application of digitalization and internationalization in China’ s publishing industry, using the insights and practices of Foreign Language Teaching and Research Press(FLTRP)as a focal point. It begins by analyzing the reason why digitalization and internationalization have become two crucial developmental directions for the publishing sector, as well as the background and significance of FLTRP adopting these as key strategies during the“ 14th Five-Year Plan” period. Through detailed case studies, the article examines FLTRP’ s explorations and innovations in these areas, including the development of digital educational products, the expansion of international partnerships, and the use of digital technologies to empower culture “going global”. On this basis, the article further proposes the establishment of a mechanism to ensure the synergy of digitalization and internationalization, emphasizing the importance of institutional innovation and enhanced data governance to achieve strategic goals. The article aims to provide references and models for the globalization of China’ s publishing industry, showcasing how digitalization and internationalization can enhance publishers’ competitiveness, and offering valuable insights for the industry’ s development.
Key words: Digitalization Internationalization Bringing in Going global Publishing community
CLC Number:
G237
Wang Fang. The Resonance and Mutual Empowerment of “Two Wings” :A Case Study on FLTRP’ s Digitalization and Internationalization Strategies and Practices[J]. Publishing Journal, 2025, 33(2): 15-21.
Add to citation manager EndNote|Reference Manager|ProCite|BibTeX|RefWorks
URL: https://cbkx.whu.edu.cn/jwk3/cbkx/EN/
https://cbkx.whu.edu.cn/jwk3/cbkx/EN/Y2025/V33/I2/15