Publishing Journal ›› 2025, Vol. 33 ›› Issue (2): 109-119.

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A Quantitative Analysis of China’ s Digital Publishing Industry Policy Based on the Framework of “Tool-Stage-Effectiveness”

  

  1. School of Humanities / Research Institute for Publishing, Central South University

    School of Humanities, Central South University

    Planning and Finance, Central South University

  • Received:2024-02-13 Revised:2024-09-11 Online:2025-03-31 Published:2025-03-31

Abstract: Based on the three-dimensional framework of“ tools-stages-effectiveness”, this paper adopts the content analysis method to analyze the content of 244 digital publishing industrial policies published in China from 2006 to 2023. The results show that the overall distribution of policy tools is imbalanced, and the internal structure is out of order; the policy theme in different stages continues to deepen, but the cooperation of the policy subjects need to be strengthened; the overall policy effectiveness is on the low side, and the policy system needs to be improved. Subsequent policy adjustments should coordinate the proportion of the three types of policy tools and balance the internal structure of policy tools; promote the diversification of policy subjects and governance subjects, and improve the governance system of the digital publishing industry; improve the effectiveness of policies, and build a“ 1+N” policy system to promote the synergistic power of industrial policies.

Key words: Digital publishing Policy content Policy tool Policy effectiveness

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